Foreign media say AR glasses brand Nreal may be renamed “Xreal”

Because the product name is close to its own game engine Unreal, Epic Games blocked the AR glasses brand Nreal from registering a trademark in the United States in 2019, and formally sued the following year. The years-long dispute between the two parties was not settled until April last year, but the final outcome is unknown because the terms are confidential.

According to recent news leaked by foreign media lowpass, Nreal seems to be in the process of changing its name. Based on Meta’s experience with brand changes, corporate name change is a complex process that requires adjustments in multiple aspects. Nreal seems to be facing such challenges as well. The following are some key points of this revelation:

• 1) In November 2021, Nreal registered the Xreal trademark with the USPTO, and the font is close to the existing Nreal logo;
• 2) In March 2023, Nreal submitted another Xreal trademark application to the USPTO, using different styles of fonts, and the letters are all capital letters;
• 3) In late April this year, a new piece of hardware called Used on game consoles and built-in applications), with the Xreal brand marked on the back;
• 4) Recently, Nreal has started working on a new domain name Xreal.com, which currently does not support public access;
• 5) German Amazon has launched an iPhone adapter suitable for Nreal Air AR glasses: Xreal Air Adapter, which is currently not supported for purchase.

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