Snapchat optimizes nail tracking and launches AR nail polish filter with OPI

Snapchat upgraded its AR try-on filter technology on May 26 and cooperated with OPI to launch nail polish AR try-on filters. It is reported that in order to optimize the tracking and positioning of hand nails by AR filters, Snap has launched a hand and nail segmentation function in Lens Studio, allowing developers to superimpose AR images on detailed parts such as nails.

According to Qingting.com, once a human hand is recognized, the nail segmentation function sets masks for the hand and nails respectively in order to render 2D textures. It also recognizes the user's nail base color to simulate the effect of real nail polish. According to the demonstration effect, the new AR nail polish filter can vividly restore the touch of light blue frosting.

In fact, Snapchat has previously launched AR nail polish trial filters. In contrast, the new AR filter based on the nail segmentation function has further improved its performance, making it more responsive, more realistic and more accurate. In short, with the optimization of Snapchat AR technology, the platform can also expand more cooperation and business opportunities. For example, it has previously served luggage brands and lipstick brands, and can also expand cooperation with nail art brands.

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