Use large language models to 'train'! Amazon's new products don't have new AI features, but they predict Alexa will make great progress this year

Today, when the application of generative artificial intelligence (AI) technology such as ChatGPT has become a trend, Amazon has released several new hardware products. Although they have not yet given them new AI skills, they revealed that they are already using large language models (LLM)." "Training Soldiers" promises to gradually add new AI functions to the voice assistant Alexa.

On Wednesday, May 17th, Eastern Time, Amazon launched two new Echo smart speakers-Echo Pop and Echo Show 5, as well as an Echo Buds headset.

Among them, Echo Pop adopts a new hemispheric shape, equipped with front speakers and a built-in Eero router, which can expand the user’s Wi-Fi signal coverage. On the basis of the original two colors, two new colors are added: lavender and midnight green. colors available. It sells for $39.99, which is cheaper than many Echos on sale today.

Compared with the second generation, the third generation Echo Show 5 has the same appearance design and the display size is 5.5 inches. Different from the second generation, the third generation is equipped with Amazon's own chip AZ2, a neural edge processor, which is 20% faster than the second generation. The third generation has upgraded speakers with deeper bass and a redesigned microphone array, which is more Easy to extract speech.

Echo Show 5 is priced at $89.99. If users purchase the child-oriented version of Echo Show 5 Kids with parental controls and generative AI capabilities Create With Alexa, they will need to pay $99.99. With a one-year Amazon Kids subscription, you'll get age-appropriate, ad-free audiobooks, videos, and games.

Although the new version of Echo Buds does not have the noise reduction function of the previous generation, its price is only $49.99, less than half of the previous generation. Different from the previous generation, the new version of the headphones adopts a semi-in-ear design and is equipped with a short handle, which looks more similar to Apple's AirPods. By offering high-quality audio and a semi-in-ear design, Amazon enables users to stay connected to their surroundings while listening to music or taking calls.

While releasing new products, Amazon’s Senior Vice President of Devices and Services Dave Limp said that for more than a year, Alexa has been using a set of large language models (LLM) developed by Amazon to help summarize text collected online, allowing Alexa is more familiar with conversations in multiple languages. Amazon is going to roll out new features that are more conversational, and that's something we have to address, we're not going to wait a few years to do it. ”

According to Limp, Amazon and other companies have sold more than 500 million Alexa-enabled devices. This sentence can be rewritten like this: These devices mainly consist of Echo smart speakers, streaming media players, streaming media devices Fire TV sticks, and TVs. Amazon's devices are already in hundreds of millions of homes.

Amazon does not release quarterly or annual sales of its devices. Limp said Alexa usage has increased 35% over last year, and the number of purchases using Alexa has increased 40%.

Media pointed out that analysts and technology industry executives said that consumer interest in Alexa has stalled because users feel that its functions have reached its limits or have given up trying new things. While Alexa software does a great job of setting timers and reading the latest news, it can have difficulty with complex query or conversational tasks.

In recent months, chatbots such as ChatGPT have set off a boom in AI applications. Although these robots are sometimes error-prone, their interactions with humans have made the above limitations of Alexa more obvious. Both Microsoft and Google have previously stated that they have integrated generative AI into their search engines and other products. This has put Amazon under greater pressure and will have to make Alexa more conversational.

Limp said Amazon is advancing its own generative AI cautiously. One of the challenges the company hopes to solve is how Alexa interacts with a user's multiple family members, and how to prevent Alexa's software from making things up.

Limp said that this year users will find that Amazon has made great progress in Alex and large language models.

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