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The gaming industry welcomes a productivity leap! NVIDIA officially announces AI model foundry service to inject “soul” into NPCs

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2023-05-29 19:17:21973browse

On May 28, local time, NVIDIA announced that it will provide customized AI model foundry service Avatar Cloud Engine (hereinafter referred to as: ACE) for games. Through AI technology, ACE makes NPCs in the game more intelligent, allowing natural language interaction.

NVIDIA executive John Spitzer said: "Generative AI has the potential to completely change the way players interact with game characters and greatly improve the immersion of games." He believes that with NVIDIA's expertise in the field of AI and its close relationship with games With years of experience working with developers, NVIDIA is leading the application of generative AI in the gaming field.

Specifically, ACE can provide optimized AI basic models for voice, dialogue and character animation, including:

NVIDIA NeMo is a language model that can be used to build, customize and deploy models of proprietary data. This model is customizable, able to be personalized based on game settings and character profiles, and avoids generating harmful dialogue.

NVIDIA Riva – for automatic speech recognition and text-to-speech for real-time voice conversations.

NVIDIA Omniverse Audio 2 Face is a tool for animating facial expressions of game characters in real time.

Developers can choose to use all the above modules of NVIDIA ACE, or select the modules they need.

The case shows that Nvidia collaborated with the startup Convai to demonstrate how game developers using ACE to build NPCs for their games can operate. In the demo, players interacted with a ramen shop vendor named Jin. With the help of generative AI, although Jin is an NPC, he can interact with players in natural language, and the conversation content can be consistent with the game background setting.

Many game manufacturers aim at intelligent NPC track

Since ChatGPT became popular, the application of large generative AI models in the game industry has attracted much attention, and many companies have also begun to pay attention to the field of intelligent NPCs.

The traditional interactive dialogue between NPC and players is completed by the game copywriting production team, which is usually fixed text, and the interactive experience is relatively rigid and dull; while intelligent NPC, as mentioned above, can conduct real-time dialogue, natural language interaction, etc. Achieve "speaking" in the true sense.

As early as February, NetEase's "Ni Shui Han" mobile game has officially announced the implementation of China's first "Game GPT". Its in-game intelligent NPC system is completely driven by AI and can be infinitely extended based on dialogue semantics, and can Remember the conversation.

In various company announcements and interactive platforms, listed game companies such as Perfect World, Gigabit, Star Entertainment, and Giant Network have stated that they are actively promoting the integration of AIGC technology and games. For example, Perfect World has established an AI R&D center and has Apply AI-related technologies to intelligent NPCs, scene modeling, AI painting, AI plots, AI dubbing, etc. in the game. "Gods and Demons 2" will implement intelligent NPCs, etc.

Kaiyuan Securities believes that AI-based smarter NPCs, more humane dialogue systems, freer scene generation and smoother marching battles may greatly improve player experience and game social attributes, driving the number of users, payment rates, ARPPU promote.

In addition, generative AI technology can achieve the effect of "lowering costs and improving efficiency" when game developers create NPCs. According to a research report by Huatai Securities, it takes several days to produce a one-minute NPC animation because the cost of using traditional methods is high. Using AI can achieve production efficiently and at low cost, and generative AI can run through the entire design process of NPC appearance, behavior, and actions, reducing the original workload from weeks to a few hours.

Artificial intelligence will drive innovation in the productivity of the game industry, thereby significantly increasing game immersion and reducing costs and increasing efficiency in the game production process. Against this background, many institutions believe that there is still considerable room for repair in the valuation of the gaming sector.

Gaming stocks continued to rise in early trading today, boosted by NVIDIA gaming AI news. Worth paying attention to. As of the midday close, Shunwang Technology, Yaoji Technology, and Giant Network were at daily limit; Shenzhou Taiyue rose by 14.36%; stocks such as Kaiying Network, Tom Cat, and Zhongqingbao followed suit.

游戏行业迎生产力跃迁!英伟达官宣AI模型代工服务 为NPC注入“灵魂”

Source: Science and Technology Innovation Board Daily

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