Win-win cooperation! Suning.com and Ele.me join hands to lead new trend of instant retail

Suning.com recently announced a strategic cooperation with Ele.me, officially entering the Ele.me platform and opening a special area for home appliances 3C category. This cooperation will enable consumers to purchase more than 3,000 products such as mobile phones and digital computers through the Ele.me App, and achieve fast delivery services to their homes in as fast as 30 minutes. It is expected that Suning.com will open more than 1,000 stores on Ele.me this year, becoming the first large-scale home appliance chain brand to enter the platform.

It is understood that this cooperation is a win-win move for both parties with complementary advantages. Ele.me has hundreds of millions of users, which can provide Suning with sufficient traffic and help expand new consumption scenarios. Ele.me's efficient delivery capabilities can help Suning overcome the last-mile delivery problem and achieve fast delivery in 30 minutes to one hour. In addition, Suning, as a giant in the physical retail industry, has added more product supplies to Ele.me and expanded the types of SKUs on the Ele.me platform.

It is worth noting that Suning is not the first large-scale retail brand to enter Ele.me. Previously, consumer electronics giants such as Xiaomi and Apple also entered Ele.me. This trend shows that in the context of consumption recovery and retail industry upgrading, retail giants are turning their attention to instant e-commerce platforms, hoping to gain more user traffic and expand market share through cooperation with Ele.me.

In recent years, instant retail has become an emerging market that e-commerce platforms and brands are competing for. According to the editor’s understanding. As a leading lifestyle service platform, Ele.me has become an ideal partner for major retail giants in deploying instant e-commerce with its huge user base, strong distribution capabilities and consumer habits. As consumers' demand for convenient life continues to grow, the just-in-time retail market has broad prospects, and the market size is expected to expand rapidly in the future.

The strategic cooperation between Suning.com and Ele.me means that the retail industry is undergoing important changes, and it also makes consumers’ shopping experience more convenient. In the future, as more retail brands enter the Ele.me platform, instant retail will become an important way to meet user needs and promote the development of the entire retail industry to a higher level.

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