Application of VR in smart tourism industry

How does VR tourism solve the problem of poor user travel experience

VR tourism relies on virtual reality technology to build a virtual environment. The combination of virtual technology and real scenes gives people a sense of reality and fantasy, increasing the tourism value of real scenes. The combination of VR technology and tourism will become an important development direction of digital cultural tourism. Remote real-life experience through VR makes cultural relics, scenery, and history more vivid, allowing tourists to use VR technology to achieve an immersive experience without leaving home before going to the scenic spot. Virtual reality tourism can also realize the travel dreams of some disadvantaged groups and can also serve as an immersive preview of the destination.

The combination of VR and tourism creates a new tourism experience model, changes people's way of traveling, subverts people's understanding of tourism, and will become an important development direction for travel, sightseeing, and cultural tours in the future. At the same time, it also allows people to easily explore some unreachable destinations. People can also use VR to achieve preview, planning, experience and information enhancement and virtual reality interaction. In addition to making it easier to make itineraries and plans, they can also experience remote real-life experiences and on-site multimedia information overlay to enhance the experience, allowing cultural relics, scenery, and history to be More vivid, in-depth and meaningful. Compared with other fields, virtual tourism has not received sufficient attention and development, and it is a "blue ocean" field worth exploring.

With the rapid development of the tourism industry, VR tourism, as a new research hotspot and a new information service model, optimizes the traditional cultural tourism industry in terms of content presentation and marketing methods, and solves the "pain points" of the tourism industry. . Renlv Vision has created a pioneering platform for the "VR tourism" industry through digital technologies such as 3D modeling, augmented reality, and virtual reality, forming a platform based on VR/AR and with industry applications as the core, consisting of platform, content, channels, and services. The fully ecological virtual reality industry chain will provide customized services for major attractions, covering more than 2,000 districts and counties across the country.

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