Is Apple exhausted? Former marketing executive is not optimistic about Apple AR/VR headsets.

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Apple will launch an AR/VR headset called “Reality Pro” in the near future. This news is no longer a secret. However, as the release date approaches, more and more people seem to be interested in this mixed reality headset. The product is not promising.

This includes Apple insiders, and even Apple CEO Tim Cook has a less than positive attitude toward the project.

Although Palmer Luckey, the founder of the VR headset company Oculus, praised the product after experiencing the Apple headset, he still cannot avoid other skeptical voices.

Recently, former Apple marketing executive Michael Gartenberg publicly stated that he was worried about the future of this product because other competitors had already launched similar products, but sales had been mediocre.

Bloomberg reporter Mark Gurman (Mark Gurman) has mentioned an important point in the past. It is said that Apple’s design team was not originally prepared to launch this product this year, but now it has launched it slightly hastily, perhaps because it is worried about further delays. This will lead to greater advantages for competitors.

Gartenberg’s views coincide with his. The former marketing executive believes that Apple faces considerable risks in launching a headset at this time. The reason for launching this product may be that Apple urgently needs to launch a new major innovation. The product is like what netizens call "recreating the glory of the iPhone."

Some Apple employees believe that the Reality Pro product lacks the "Apple flavor". The product looks similar to traditional ski goggles, is not comfortable to wear, and requires an external battery pack, which makes this product unsatisfactory. It is also not very convenient to carry.

More importantly, Apple’s headset seems to lack some “killer” applications, which makes the product lose a lot of advantages, and the price of $3,000 will also dissuade many consumers.

However, it is said that Apple prices this product almost at cost price, and Apple has even discussed selling it at a loss price to capture more market share.

Of course, we don’t need to be too pessimistic about this new device. Apple has spent a lot of money to develop this product. According to reports, Apple’s head-mounted display development budget exceeds US$1 billion per year, and more than a thousand engineers are involved in research and development, so this product is still worth looking forward to.

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