Microsoft will add Bing search to ChatGPT to compete with Google

It was reported on May 24 that Microsoft will connect its Bing search engine to OpenAI’s chatbot ChatGPT to further strengthen its relationship with the artificial intelligence startup. and challenge Google’s dominance in search.

Microsoft said that starting Tuesday, local time in the United States, Bing will be included in the ChatGPT Plus premium subscription service, and the search engine will soon become a regular version of the chatbot. By using Bing, customers can get the latest information, but ChatGPT only accepts data as of September 20, 2021 for training.

Because Microsoft is OpenAI’s largest investor and key partner, it has an advantage in the race to integrate artificial intelligence technology into more software products. ChatGPT has exploded in popularity over the past few months, helping Microsoft attract many customers to its new cloud-based service that allows Azure customers to use OpenAI products. Currently, Azure OpenAI already serves 450 customers, including companies such as Volvo, IKEA, Mercedes-Benz Group and Shell. At the end of last quarter, the service had approximately 2,500 customers.

Microsoft announced updates to Bing ChatGPT at the developer conference held in Seattle. Earlier this month, OpenAI launched an optional feature that brings the ability to browse the web to its paid subscription service. This relied to some extent on Bing, although this arrangement was not disclosed at the time.

Microsoft CEO Satya Nadella has been working to refocus Microsoft products around artificial intelligence programs called copilots, which are based on OpenAI's GPT-4 technology. , which helps users perform tasks in Bing, Office suites, and security and financial software. Microsoft is attempting to boost sales, attract more cloud computing business and compete more effectively with Google in the search space. So far, its close partnership with OpenAI has helped Microsoft stay at the forefront of the rapidly growing market for new artificial intelligence tools.

Microsoft said that amid the surge in the amount of information generated by artificial intelligence, it will add watermarks to let people confirm whether the content was generated by a computer. The company also said it will make these tools available to developers.

Kevin Scott, chief technology officer of Facebook parent company Meta, told attendees at the Microsoft Developer Conference: "We are going to provide you with an amazing set of media source tools. Help users understand when they've seen computer-generated content. Scott didn't reveal the technical basis for the tools, saying only that they have "encrypted watermarks." Programs related to artificial intelligence software based on OpenAI. Microsoft said that as part of this effort, companies such as Instacart, Redfin, Zillow, and Kayak Software will work with Bing AI. Meanwhile, Adobe and Atlassian will provide support for Microsoft Enterprise Artificial intelligence software releases features that can be bundled with Office suites.

To let other companies write features and programs that use these artificial intelligence products, OpenAI allows them to develop so-called plug-ins to work with ChatGPT. Microsoft on Tuesday said it will use a similar model. ChatGPT and Microsoft's consumer and enterprise artificial intelligence software will all use the same plug-in for companies and programmers to use.

About 50 software makers, including ServiceNow, Within Microsoft, a similar plug-in is being developed for Microsoft's enterprise AI assistant. Hundreds of customers are testing the software, called Microsoft 365 Copilot. Microsoft promises that by the time it's released to everyone, the company will have thousands of plug-ins available.

On Tuesday, Microsoft also talked about a new Copilot, this time for Windows 11, which will be available in preview in June.

Windows Copilot will be available through the taskbar on the computer screen button to access, which will open a side panel that customers can use as a smart assistant. Windows Copilot can assist them with actions such as copying and pasting text, as well as restating, summarizing, and illustrating content. Windows users can use Bing just like they do with Bing Ask the artificial intelligence the same questions as when chatting. (Xiao Xiao)

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