Microsoft is adding AI-generated content to Bing’s search results

Microsoft continues to grow its Bing Chat and AI-powered services. Last week, Microsoft rolled out a Bing update that brings AI-generated content to search results.

Until now, the AI ​​chatbot Bing Chat is independent from the traditional web search engine Bing Search. Users must choose Bing Chat to communicate with the AI.

Microsoft announced the integration of AI content in Bing Search on the official Bing blog. These additional content will be blended with organic search results and presented to users searching on Bing.

The two main features are Knowledge Cards 2.0 and Stories.

When users run certain queries, Bing displays a Stories module. At the top of the page, searching for Cubism or Impressionism will return the Story module.

Microsoft said this feature allows users to obtain small pieces of information in a variety of forms, including text, images, video and audio. Each story is composed of multiple slides, each containing one to two sentences of text and audio or visual elements.

By toggling the mute icon at the top of the Stories module, Bing can automatically switch slides and provide listening for relevant information. The pause button can also be used to stop the automatic switching of slides.

On Microsoft Bing, users can find additional information on this topic through links to listed sources.

This feature is currently available for a limited number of themes. Expressionism or Classicism have no story module added during search. Similarly, searches for other content, such as music genres, currently have no stories added.

Although stories can quickly summarize some topics, they obviously do not apply to all topics. If it's not an iconic venue, you're likely to find the limit of stories when searching for a restaurant or store. Stories, on the other hand, can be expanded to provide information about a specific gadget, such as the latest iPhone or Samsung smartphone, directly on the Bing search page.

However, information from AI needs to be verified, as AI has provided information that is factually inconsistent in the past. Unable to close story.

Knowledge Graph 2.0

Powered in part by artificial intelligence in Bing Search, Knowledgegraph 2.0 is the second version of the new feature. This module appears to the right of organic search results.

For example, searching for Edinburgh will show new content on the right. This information may cover topics of interest to the user, including but not limited to facts, image-based timelines, polls, actions and related topics.

For example, a search for Edinburgh may already include AI-generated information. It extends the existing knowledge graph and adds additional content. The timeline feature provides a timeline of important events.

Bing doesn't yet show updated information for many searches. It's likely that Microsoft is rolling out these initiatives gradually in order to gather feedback and avoid making costly mistakes.

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