Digital transformation: Douyin e-commerce becomes a growth engine for small and medium-sized businesses

According to news on May 19, the latest data on Douyin e-commerce shows that in the past year, more than 2.52 million merchants and 7.7 million e-commerce authors have obtained new income opportunities on the Douyin platform. At the same time, there are 23,000 MCN institutions and more than 500 service providers operate together with merchants and authors, and commercial activities are booming.

In the past few years, Douyin e-commerce has attracted much market attention and has increased resource investment to promote the rapid development of e-commerce business. By 2022, Douyin e-commerce will transform into a "comprehensive interest e-commerce", and the business methodology "FACT Model" will also be upgraded to "FACT". The GMV of Douyin e-commerce has reached approximately 1.5 trillion in just over a year since its establishment, which is a rapid rise.

Douyin e-commerce not only enhances the value of shelf scenes through the collaboration and interoperability of content scenes with shelf scenes such as malls, searches, and stores, but also creates more business opportunities for brand merchants. According to Wei Wenwen, President of Douyin E-commerce, in the past year since Douyin E-commerce was upgraded to a "global interest e-commerce", the shelf scene business has achieved rapid growth, with the overall GMV accounting for more than 30%. Douyin Mall GMV increased by 277% compared to the same period last year, while e-commerce search GMV increased by 159% year-on-year. There are more than 2.9 billion views of Douyin e-commerce live broadcasts every day, and there are more than 400 million searches for e-commerce related content every day.

Douyin e-commerce provides a variety of support measures for merchants. The platform has launched a commission-free activity for commodity cards, which has reduced merchant operating costs; it has launched "Douyin Flagship" exclusive identity logos for brand merchants, which has improved operating efficiency; it has launched "0 yuan entry" rights for small, medium and individual merchants, alleviating financial pressure. ; Launched the "window business cashback" policy to support expert management and merchant product sales.

The purpose of the upgraded Douyin e-commerce model is to integrate content scenarios and shelf scenarios to improve traffic efficiency and promote business growth for brand merchants. Not only that, Douyin e-commerce also assumes social responsibility by supporting small and medium-sized businesses in agricultural products, intangible cultural heritage, books, industrial belts and domestic brands to help them achieve better development in Douyin e-commerce. The number of merchants and consumers in the flower industry in Yunnan has increased significantly, and Guangxi's intangible cultural heritage bamboo weaving skills have also been inherited and sales have doubled.

Based on the above, Douyin e-commerce’s all-interest e-commerce model provides merchants with huge development opportunities and also realizes social value. Douyin E-commerce will continue to work hard to promote the innovative development of e-commerce business to satisfy people's desire for a better life.

The above is the detailed content of Digital transformation: Douyin e-commerce becomes a growth engine for small and medium-sized businesses. For more information, please follow other related articles on the PHP Chinese website!