As Apple services grow, here's why you shouldn't expect longer free trials

As you may be familiar, companies often come with deals when they launch new services. Once you get used to it, they may increase the price. Will you choose to continue using the service? .

Apple has been generous with its Apple Music service, and for six years now, new customers have been able to enjoy up to three months of free listening to high-quality songs. The platform has more playlists and content than any other music streaming service, making users addicted and unable to let go.

That said, this isn’t the first time Apple has shortened its service’s free trial experience. For example, when the company launches Apple TV, customers who purchase a new iPhone, iPad, Apple TV, or Mac will receive a year-long free trial. The library was small at the time, and users were unlikely to be willing to pay for a streaming service that offered just ten TV shows.

Apple TV free trial

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But after a one-year free trial of Apple TV, what can Apple do to retain users? Besides new products Alongside the show, the company is also launching an Apple One bundle. With it, customers won't have to "pay more" for TV as it will combine at least Apple Music, Apple Arcade, iCloud and TV for just a few dollars more.

Now, the company has a few different strategies for Apple TV: you can still get a free trial with the purchase of select Apple products, you can try some of the most-watched TV shows for free, or you can subscribe to Apple One to take advantage of streaming Media Services.

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