Could the iPhone 14 series mark the return of the “Plus” brand?

Expectations for the iPhone 14 lineup are very clear. Apple is likely to launch four different iPhone 14 models with 6.1-inch and 6.7-inch screen sizes.

While Apple (usually) keeps its promotional strategy conservative before product launches, it can be fun to speculate in advance. What I've been thinking about is whether the iPhone 14 series can be a sign of revival for the "Plus" brand...

The iPhone 14 series is likely to include two 6.1-inch iPhone models, one of which will One is labeled the "Pro" model and the other is the "entry-level" model. It’s no surprise that this strategy is used on the iPhone 12 and iPhone 13.

But what is expected to be different is the 6.7-inch iPhone model. The top end of the lineup will be the iPhone 14 Pro Max, again repeating the strategy used with the iPhone 12 and iPhone 13. However, Apple is expected to launch an iPhone with a 6.7-inch display for the first time, and the phone is not labeled as a "pro" model.

The iPhone 14 will be available in two different screen sizes and will be available at four different prices. Analyst Ming-Chi Kuo said the non-Pro version of the 6.7-inch iPhone 14 could cost around $900, making it Apple's most affordable 6.7-inch iPhone ever.

A quick look at current iPhone prices means the iPhone 14 lineup could look like this:

• $799 iPhone 14
• $899 iPhone 14 Max
• $999 iPhone 14 Pro
• $1099 iPhone 14 Pro Max

iPhone 14 Plus?

But my suggestions and ideas for Apple’s marketing team are this. Instead of using the name “iPhone 14 Max,” the “Plus” name should be renamed iPhone 14 Plus. How about this:

• iPhone 14
• iPhone 14 Plus
• iPhone 14 Pro
• iPhone 14 Pro

Consumers may be confused because the iPhone 14 comes in two versions with “Max” at the end. The "Plus" brand has also been very, very successful for Apple in the past. The iPhone 6 Plus is one of the best-selling iPhones.

The iPhone 14 series actually looks like an extension of Apple’s iPhone 6 strategy, which was to try to get the price of the big screen as low as possible. If the success of the iPhone 6 Plus is any indication, the iPhone 14 Plus could be one of the most popular iPhone models in recent years.

Until a new device is officially announced, this is just speculation on our part, as Apple has always been very serious about protecting the iPhone brand. As we all know, Apple's marketing strategy is difficult to predict, and it is predicted that Apple may make some unexpected moves this year. This could be people's arbitrary speculation, like eliminating all numbers and using "iPhone 13S" instead, etc.

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