Use PHP to develop information flow advertising applications and implementation cases on shopping mall websites

With the development of e-commerce, more and more shopping mall websites have begun to use information flow advertising to replace traditional advertising forms, because the information flow advertising form is more user-friendly and can improve users' interest while ensuring advertising effects. Participation. As an efficient programming language, PHP has a wide range of applications in information flow advertising. This article will introduce how to use PHP to develop information flow advertising and give implementation cases.

1. Advantages of information flow advertising

The information flow advertising form can be better integrated into the user's browsing content, and users are more likely to be attracted and click on the advertisement. Compared with traditional advertising forms (such as pop-up ads, banner ads, etc.), information flow advertising has the following advantages:

1. Users are more willing to accept: information flow advertising is integrated into the user's content, making the advertisement Easier to be accepted by users.
2. Better advertising effect: The information flow advertising form is more flexible and attractive, which can improve the advertising effect.
3. Improve user engagement: Information flow ads can be used in conjunction with users’ browsing content to make users more involved and improve user retention.

2. Steps for developing information flow advertisements with PHP

The development of information flow advertisements requires a certain foundation of HTML and CSS, as well as an understanding of PHP related technologies. The following are the steps for developing information flow advertising in PHP:

1. Design advertising materials: First, according to the needs of advertising, use HTML, CSS, JS and other technologies to design advertising materials, including static pictures, dynamic images, Text, links, buttons, etc.
2. Write PHP code: Then use PHP to write advertising-related code, including obtaining advertising materials, recording ad impressions and clicks, etc.
3. Embed into the mall website: Finally, embed the advertising code into the relevant location of the mall website.

3. Implementation Case

The following is an implementation case of using PHP to develop information flow advertising. Suppose we want to develop an information flow advertisement for a shopping mall website, including the following steps:

1. Write advertising materials: First, we use HTML and CSS to write the advertising materials, including the image, title, and description of the advertisement. and buttons etc.
2. PHP code to implement advertising data: Then in PHP, we define some arrays to store advertising data. For example, you can use the following code to define a set of advertising data:

$ads = [
    [
        'title' => 'iPhone X',
        'description' => '华丽到爆炸的设计，让你无限好看。',
        'image' => 'https://cdn.example.com/iphone_x.png',
        'url' => 'https://www.apple.com/cn/shop/buy-iphone/iphone-x',
    ],
    // 其他广告
];

3. PHP code to implement ad display and click processing: Next, we use PHP code to implement ad display and click processing deal with. We use the following code to get the ads and display them:

function show_ads($ads, $limit = 3) {
    $ads = array_slice($ads, 0, $limit);
    foreach ($ads as $ad) {
        echo '<a href="' . $ad['url'] . '" class="ad">';
        echo '<img src="' . $ad['image'] . '" alt="' . $ad['title'] . '">';
        echo '<div class="title">' . $ad['title'] . '</div>';
        echo '<div class="description">' . $ad['description'] . '</div>';
        echo '<div class="button">立即购买</div>';
        echo '</a>';
    }
}

$ads = /* 从数据库或缓存器获取广告数据 */
show_ads($ads);

When an ad is clicked, we can log the ad click into a database or log using the following code:

function log_ad_click($ad) {
    $log = [
        'ad_id' => $ad['id'],
        'time' => time(),
        'ip' => $_SERVER['REMOTE_ADDR'],
        // 其他数据
    ];
    /* 将记录保存到数据库或日志中 */
}

/* 假设点击了第二个广告，$ads[1] */
log_ad_click($ads[1]);

4. Embedded into the mall website: Finally, we embed the code into relevant locations or advertising spaces on the mall website. For example, we can display an information flow advertising space with 3 ads on the homepage of the mall website:

<div class="ad-block">
    <?php show_ads($ads); ?>
</div>

In other pages of the mall website, we can also use the same method to embed information flow ads. At the same time, we can also display different ads based on different pages to improve the pertinence of the ads, thereby improving the advertising effect.

4. Summary

PHP is a widely used programming language that can be used to develop a variety of websites and applications, including information feed advertisements. With the support of PHP, developers can implement information flow advertising more efficiently and improve user participation and advertising effects. This article introduces the steps of using PHP to develop information flow advertising, and gives an implementation case, hoping to help readers better understand and master the development of information flow advertising.

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