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2023-05-13 17:54:38578browse

oracle Name Change: From Oracle to Oracle

Oracle (NYSE: ORCL) is currently one of the world's largest vendors of enterprise database software. But some people may not know that its predecessor was actually a hardware manufacturer and service provider called Oracle Corporation. Oracle was founded in 1977 by Larry Ellison, Bob Miner and Ed Oates.

At first, Oracle mainly produced database management system software, but the direction was not clear enough and the company developed slowly. In 1983, IBM withdrew from the personal computer market, and Oracle found development opportunities in this field and quickly grew into a hardware company that mainly produces mainframes and servers. After several years of development, in 1992, Oracle became the industry leader with its latest database product "Oracle7".

But as the company's business expanded, Oracle finally realized that its name had limited its development. The team began considering a name change, and CEO Larry Ellison had some outlandish ideas. He initially wanted to change the company's name to "Fusion" or "Firestorm," but those names didn't win management's approval.

Finally, they decided to rename the company Oracle Corporation, and officially changed its name to Oracle on June 6, 1995. This decision was met with some skepticism for some time. In particular, Bob Miner, one of Oracle's founders who has now left the company, believes that changing the name will cause Oracle to lose its identity with its own sense of history.

But the name change turned out to be a wise decision. The new company name and brand identity together clearly demonstrate the company's business and services, making it easier to win the trust of customers. Oracle's business scope has gradually expanded since then, until it has become one of the largest enterprise-level database software suppliers in the world today.

Today, Oracle has more than 400,000 customers worldwide, providing software, hardware and services for data centers around the world. The company's business has expanded to areas such as cloud computing, artificial intelligence, and blockchain, and it continues to innovate and promote the development of enterprise digital transformation.

This story tells us that change is the key to sustained business growth. For those businesses that want to succeed in the digital age, they must always keep an open mind, actively embrace change, and dare to look for new opportunities from decision-making. A name change changed Oracle's fortunes, and maybe your business needs a change too to drive its future success.

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