Memojis and SharePlay may be at the heart of Apple’s long-rumored FaceTime experience with mixed reality headsets.
Apple’s mixed reality headset will focus on gaming, media consumption and communication. The headset itself is rumored to run "rOS" or "realityOS" and is codenamed "Oak" internally. It will likely revolve around two of the company's existing experiences: Memojis and SharePlay.
I imagine a virtual reality version of FaceTime where you could be in a conference room with dozens of people. Instead of seeing their actual faces, you will see 3D versions of them (Memojis). I think the headset will be able to determine a person's facial expressions in real time, making the experience quite realistic. I also expect to see heavy use of SharePlay in the new realityOS, allowing multiple headset wearers to experience music, movies, and games together.
Apple's work on real-OS has been rumored since 2017, but this week references to the operating system were discovered in App Store upload logs and Apple's open source code, finally Confirms the existence of this operating system.
Apple introduced Memoji in iOS 12 in 2018, and SharePlay is an updated version that launched with iOS 15.1 last year. Speculation suggests that many of the new features Apple has released in recent years, such as ARKit, AR walking directions in Apple Maps, spatial audio with dynamic head tracking, and LiDAR scanners, will be used in its mixed reality headsets in the long term. This allows the company to familiarize users with certain aspects of the headphones and iterate on them publicly long before launch. Memoji and SharePlay also seem likely to be part of this strategy.
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