With the popularity of WeChat, more and more companies are beginning to use it as a marketing tool. The WeChat group messaging function is one of the important means for enterprises to conduct WeChat marketing. However, if you only rely on manual sending, it is an extremely time-consuming and laborious task for marketers. Therefore, it is particularly important to develop a WeChat mass messaging tool. This article will introduce how to use PHP to develop WeChat mass messaging tools.
1. Preparation work
To develop WeChat mass messaging tools, we need to master the following technical points:
- PHP basic knowledge
- WeChat public platform development
- Development tools: Sublime Text, ID (AppID) and developer password (AppSecret). In addition, a server is required for filing and receiving requests from the WeChat server.
Register a WeChat public platform developer account
Visit the WeChat public platform developer center (https://mp.weixin.qq.com/), register and log in using your WeChat account or mobile phone number .
Get developer ID and developer password- After logging in, select "Development-Basic Configuration" in the left menu and copy the "Developer ID" and "Developer Password".
Access to the server- Fill in the server address in the public account settings, open the interface configuration and fill in the Token and URL. Token is used to verify the authenticity of the message, and the URL is used to receive the message sent by the WeChat server.
- 3. Set up the development environment
We use Sublime Text as the code editor, XAMPP as the Apache and MySQL server, and Git as the version control tool. Set up a development environment through the following steps:
Download and install Sublime Text
Download address: http://www.sublimetext.com/
Download and install XAMPP- Download address :https://www.apachefriends.org/download.html
Download Git- Download address: https://git-scm.com/downloads
- 4. Using PHP to develop a WeChat mass messaging tool
We will use PHP to develop a WeChat mass messaging tool, which mainly includes the following functions:
Get access_token
Call the WeChat interface to obtain the access_token for subsequent operations.
Get the user list- Call the WeChat interface to get the user list.
Send text message- Call the WeChat interface to send a text message to the specified user.
Send picture message- Call the WeChat interface to send a picture message to the specified user.
Send a voice message- Call the WeChat interface to send a voice message to the specified user.
Send video message- Call the WeChat interface to send a video message to the specified user.
Send link message- Call the WeChat interface to send a link message to the specified user.
- 5. Summary
Through the study of this article, we can master how to use PHP to develop WeChat mass messaging tools and realize automated WeChat marketing. Of course, developing a WeChat mass messaging tool requires a certain amount of time and effort, but thanks to the ease of learning and use of the PHP language and its rich open source libraries, developers can quickly develop a mass messaging tool that can be used for corporate WeChat marketing.
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