UK CMA to review AI market, says it won't target 'any particular company'

On May 4th, Sarah Cardell, head of the British Competition and Markets Authority (CMA), said that the agency will review the technology behind software such as ChatGPT, including " underlying models” and “how the market around these models evolves.”

Kader told the Financial Times that the CMA would assess "the real opportunities in this area" and "what guardrails and principles we should have in place to ensure that competition operates effectively and consumers are protected" .

Earlier this week, the Federal Trade Commission issued a warning to the industry, saying it was "highly concerned about how companies choose to use artificial intelligence technologies, including new generative AI tools, to ways to have a real and significant impact on consumers”.

The CEOs of artificial intelligence companies including Google, Microsoft and ChatGPT developer OpenAI will also meet with US Vice President Kamala Harris on Thursday to discuss the development of their products. safety.

Kader said the CMA’s “fact-finding” mission on artificial intelligence would allow “a large and diverse set of interested stakeholders, (including) businesses, academics and others to gather rich and wide-ranging information” ". She said the review would not target "any particular company."

Large-scale artificial intelligence models, such as OpenAI’s GPT-4 and LaMDA behind Google Bard, are not only expensive, but also difficult to develop and run. As a result, they remain in the hands of a handful of companies like Google, Microsoft, and OpenAI, as well as well-funded startups like Anthropic and Character.ai.

Regarding the CMA’s decision last week to block Microsoft’s US$75 billion (IT House Note: currently about 518.25 billion yuan) acquisition of “Call of Duty” developer Activision Blizzard, Kader said that this decision was made by Made by an independent group.

Response to Microsoft President Brad Smith (who accused the move of hindering technological innovation). "I think it's the complete opposite... I've talked to a lot of (startups) and what they really want is an open and free market where they can compete fairly and effectively," Kader said.

She added that the CMA was not “opposed to digital mergers and acquisitions”, but also stressed that “there is a clear and fairly widespread recognition that there has historically been some poor enforcement when it comes to mergers and acquisitions, particularly in the tech sector” ".

Kadel said the new digital markets unit will decide which companies to tailor the rules for based on its work assessing markets such as the mobile phone product ecosystem. The regulator said in its final report last year that there was a strong case for specific codes of conduct for Apple and Google, given their dominance of the market.

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