Five ways GPT-4 can help enterprises achieve digital transformation

Artificial intelligence has gained momentum in the past few decades, and large language models like GPT-4 have attracted more interest from users who want to know how GPT-4 can support digitalization transformation. According to industry media forecasts, the ChatGPT deep learning stack on which GPT-4 is based will generate $1 billion in revenue by 2024.

The popularity of GPT-4 is due to the power of artificial intelligence technology, as well as high user accessibility and broad versatility. Many different areas of the tech industry can leverage GPT-4 to automate and personalize many tasks, allowing enterprise employees to focus on more complex tasks.

Here are some examples of how GPT-4 is promoting digital transformation in several different areas.

1. Personalized employee training

Generative artificial intelligence like GPT-4 is a very useful tool not only in business operations, but also in training. Corporate team leaders and HR professionals can use these programs to create creative and unique training programs to meet the learning needs of each employee, including accommodating different languages ​​and preferences. In these respects, GPT-4 is critical to helping enterprises maintain momentum as they introduce new digital tools as part of digital transformation projects.

In 2022, educational institution Khan Academy began introducing GPT-4 capabilities to power its innovative artificial intelligence assistant Khanmigo. This AI assistant enables learners to learn autonomously and creatively in a personalized way, as they are prompted with customized learning tasks. Khanmigo is a useful use case for any business training employees to use new technologies in digital transformation.

2. Employee Recruitment and Marketing

Generative AI tools like GPT-4 could be a game changer for marketing and advertising teams, who can harness their power to develop new , creative advertising. For those involved in recruiting and talent acquisition, tools like GPT-4 can help them create engaging content that will entice potential candidates to apply.

While these tools may never completely replace the role of a traditional marketing or advertising professional, they can be useful for sparking ideas in brainstorming sessions.

3. Chatbots

Chatbots and digital assistants have become a hot topic in many industries, especially the technology and financial industries. Due to this widespread use, Statista predicts that the global chatbot market will reach approximately $1.25 billion by 2025.

Using GPT-4 technology, Morgan Stanley’s internal chatbot can now search its vast PDF archive for answers to questions posed by advisors. This is just one example of an industry-leading financial services company beginning to explore new ways to maximize its intellectual resources by leveraging the power of large-scale language models.

4. Network security

With the development of the Internet, the security risks related to it are also increasing. Predictably, GPT-4 not only provides solutions, but also creates problems. Cyber ​​attackers have leveraged GPT-4 to conduct powerful and damaging attacks on enterprises.

However, the tool’s functionality is two-fold: Cybersecurity personnel can train GPT-4 to assess potential cyberattacks while deploying strong protections and leveraging deep learning from past threats to protect systems. Leveraging tools like this can help address security concerns during digital transformation by ensuring that personal information remains safe online.

5. Accessibility

Through the power of GPT-4, Danish company Be My Eyes has created a “virtual volunteer” to help people with low vision or visual impairments live more independent lives life. This innovative technology provides assistance with daily activities and allows users to experience more freedom.

This GPT-4 capability can be used to help visually impaired employees learn new digital tools during the digital transformation process.

What’s the next step in ChatGPT’s digital transformation journey?

Due to the success of previous ChatGPT models, GPT-5 may be coming soon. It promises to bring more powerful, accessible and versatile capabilities to help enterprises streamline their digital transformation.

Google’s Bard, Dell-e2 and other competitors followed OpenAI’s GPT product launch. As IT leaders, technology companies should start researching the best large-scale language modeling tools to facilitate the digital transformation of enterprises.

If used properly, GPT-4 can significantly increase the potential of enterprises to implement digital transformation. Rather than investing heavily in IT infrastructure, it is better to focus on employee feedback and create a supportive environment for digital content producers.

When AI tools work closely with executives and teams and focus on employee engagement, they can be optimized for the best ROI. When this is achieved, enterprises will make employee well-being a critical part of successful, lasting GPT-4 digital transformation.

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