AI chatbots are used to write false reviews of Amazon products, exacerbating the trust crisis in online shopping

News on April 26, Amazon is one of the world’s largest e-commerce platforms, with hundreds of millions of consumers browsing and purchasing various products on its website every day. However, some media recently discovered that the reviews of some products on Amazon were actually written by artificial intelligence robots, which shocked and disturbed online shoppers.

According to the US financial media CNBC, some Amazon product reviews have strange beginnings like "as an artificial intelligence language model", which is a common artificial intelligence Answers generated by chatbot ChatGPT. These reviews usually provide some simple and general descriptions of the products and do not reflect the real usage experience and feelings.

Most of these reviews come from Amazon’s Vine program, which was launched in 2007 to Get free merchandise and provide honest opinions at Choose the Most Insightful Reviewers. These reviewers are often labeled as "Amazon Vine Reviews" or "Vine Voices."

Fake reviews have been a big problem plaguing Amazon and other online marketplaces, with many companies employing human review and automated tools to combat them. Amazon has also sued some intermediaries who provide fake review services and called on social media platforms such as Meta to help weed out fake reviews because they can be bought and sold in Facebook groups and Telegram chats.

Artificial intelligence bots such as ChatGPT may make it easier to create fake reviews. Third-party sellers on Amazon already use this tool to help write product listings and catchy titles, as well as marketing copy. IT House noticed that some authors even use ChatGPT to write e-books and publish them on Amazon's Kindle store.

For consumers, how to distinguish true and false reviews is a difficult problem. Generally speaking, you can start from the following aspects: check the reviewer's information and history to see if they have a large number of similar or repeated reviews; pay attention to whether there are too many advertising slogans or exaggerations in the reviews; compare the differences Are there any contradictions or inconsistencies among the comments? Refer to other sources of information, such as professional media or authoritative organizations.

Amazon says they prohibit any form of review abuse, including offering incentives such as gift cards for writing positive reviews. The company will suspend or block the accounts of users who violate these policies. "We want Amazon customers to be able to shop with confidence, knowing that the reviews they see are genuine and trustworthy," a spokesperson said in a statement.

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