Apple exec talks M1 iPad Air, Mac Studio development in new interview

iPad Air 5 with M1

One of the biggest surprises of the new iPad Air 5 is the inclusion of Apple's M1 chip, which originally launched with the new Macs and then was added to the iPad Pro. Katie McDonald, Apple's product manager for iPad marketing, spoke with Brian Tong and two other creators who use iPads in their daily work to explain where the M1 iPad Air fits in the lineup.

When asked why he brought the powerful M1 chip to the iPad, McDonald revealed that Apple has been paying attention to how people use the iPad Air. The company notes that most people buying iPad Air "are starting with the entry [iPad] to do more."

Apple managers revealed that these users do not necessarily use iPad for professional work, but they want better hardware to be more creative, play games or use advanced applications as a hobby. With this in mind, Apple decided to bring the power of the M1 chip to more users.

McDonald also talked about the iPad Pro, as both the Pro and Air models now have the same chip. Apple believes there are still people who want and need features unique to iPad Pro, such as a larger screen with ProMotion, Thunderbolt connectivity, advanced cameras for AR, and more storage options.

It will remain the ultimate experience for people who want the most powerful device in an ultra-thin device like the iPad.

Mac Studio and Studio Display

Apple Vice President of Hardware Engineering Kate Bergeron and Apple Senior Manager of Product Marketing Colleen Novielli spoke with GQ about the new Mac Studio and Studio Display.

Bergeron noted that she has developed several Macs during her career at Apple, and that Mac Studio is the culmination of decades of work. The VP of Hardware Engineering used the first Mac mini as an example of a product from nearly 20 years ago that paved the way for Mac Studio.

Because of the product history of the Mac, we are able to take products from 20 years ago that may seem ordinary today but were groundbreaking at the time, and we can learn every little thing from them .

Kate Bergeron, Apple's vice president of hardware engineering

On the other hand, Novielli believes that Mac Studio and Studio Display are a reflection of the changes in work procedures and computing methods in recent years. a response. Apple's marketing manager believes that "many people are satisfied with their laptop experience," but now consumers want a desktop device with "a nice big display on the desktop."

So, in addition to meeting the needs of the most demanding consumers with Mac Studio, Studio Display allows anyone to extend their workflow by connecting any Mac to a display. Interestingly, while reviews praised the Studio Display's built-in speakers, Apple executives claimed that the company could have put louder speakers on it, but the team had to find a balance to keep the display from shaking on the desk.

If you do this on a very sturdy base, you'll create a monitor that actually rocks itself on the table. So the experts on our audio team used a technique called reverse force cancellation, where we actually cancel out the speakers so that when they vibrate, the system is very stable and completely quiet.

Both Mac Studio and Studio Display are available in stores now, with prices starting at $1,999 for the Mac Studio and $1,599 for the Studio Display.

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