Manchester City launches smart scarf to make fans' emotions visible!

Manchester City, a famous British football club, plans to distribute scarves to fans.

As we all know, fans’ scarves are not only used to keep warm or wipe sweat, they are also used to hold their heads high to cheer for the team.

and wipe tears (manual dog head).

But this scarf from Manchester City is a bit special. It has sensors on it that can record the wearer's heart rate, body temperature, stress level and other data.

Therefore, the ordinary scarf has a new function:

Observing emotions.

Where should I start talking about this? ?

Wearable Fan Scarf

According to the Manchester City club’s official website, this scarf is called “THE CONNECTED SCARF” and was launched by the club in cooperation with the technology company Cisco.

The sensor above is called "EmotiBit" and is located in the middle of the scarf. It fits right against the back of your neck when worn.

EmotiBit includes a PPG sensor, accelerometer, temperature sensor and an EDA sensor.

These are very common things in wearable devices such as fitness watches.

The PPG sensor is used to measure heart rate, and the EDA sensor can determine a person's stress level by measuring small changes in skin sweat, thereby helping to track the wearer's emotional state.

One slogan read:

True fans are physically measurable. (Being a true passionate fan is physiological.)

According to the introduction, Manchester City’s move is to use these quantitative data to analyze the specific feelings of fans when watching the game and see what the fans are saying in each game. How many emotional ups and downs can there be?

Currently, the effect of this scarf is still being tested, with 6 loyal fans participating in the preliminary test.

Starting next season, this will be expanded to include more fans.

Doubts, Doubts or Doubts

Both Manchester City fans and ordinary netizens find this operation quite incomprehensible.

Some media directly asked in the report:

Does the club really need this kind of thing to get fans' reaction to a game?

After all, the scenes of spectators covering their faces when players missed a penalty kick, and the sighs and dissatisfaction on the court when Guardiola made a "blind" substitution... isn't this more direct?

No matter what happens, you can go online and read everyone’s discussions after the game.

A netizen’s guess about the use of the scarf is really imaginative:

“Could it be that when it detects a sudden increase in pressure from fans, it will quickly notify the other team to paddle for a few minutes, so Won't any fans have a heart attack?"

However, when it comes to British fans, some do have a bit of "hooligan energy" in them. Is it because they are using This scarf is used to prevent fans from fighting each other after the game?

In addition, in addition to the purpose, "Do you charge for a scarf? How much does it cost? Can it be washed? Or does it have to be disposed of after being worn for a few times and it becomes smelly?" This has become a matter of concern to everyone.

Meanwhile, the most discussed topic is:

How does it protect my privacy?

Speaking of privacy, someone pointed out that this Scarf may be trying to collect fan data to develop ads.

This comment received the most likes.

However, many people really couldn’t figure out the specific delivery method.

Reference link: [1]https://www.mancity.com/club/partners/cisco/the-connected-scarf

[2]https://www.theverge. com/2022/7/27/23280629/manchester-city-smart-scarf-wearables

[3]https://arstechnica.com/gadgets/2022/07/manchester-city-wants-to- collect-fans-physiological-data-with-smart-scarves/​

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