Microsoft ramps up efforts to promote Windows 11 Android App Store to expand market share

Microsoft released its highly anticipated feature update for Windows 11 in February 2022, with a public preview of Android apps on the desktop. The easiest way to run Android apps on Windows 11 is through the Amazon App Store, but the App Store isn't available for everyone running the operating system.

The Amazon App Store, available through the Microsoft Store, is currently only available to users in the United States. In other words, if you want to run Android apps on Windows 11, you will need to manually download the Android APK from a third-party site and sideload the app using Terminal.

At that time, Microsoft promised to bring this feature to more users around the world. During Build 2022, Microsoft finally confirmed that the feature is still expected to roll out outside the United States. Additionally, Android on Windows 11 will be updated to Android 12.1, supporting new features.

Microsoft plans to launch the App Store in five more countries, including the UK, France, Italy, Germany and Japan. There's no ETA on when this should happen, nor do we know when the integration will expand to more markets.

Keep in mind that Android apps can be installed smoothly using the terminal, and the overall experience is significantly better than the Amazon App Store. In fact, the Amazon store currently only has 1,000 apps and games.

What’s new in Android

Microsoft is also working on a major update to Android’s Windows subsystem. This update is already rolling out to users in the Dev or Beta channel.

First of all, WSA now runs Android 12.1, also known as Android 12L. This should allow WSA to use new Android features. Additionally, Microsoft has enabled advanced networking features that allow Android apps to connect to other devices on the same network as your desktop.

Other devices can be your smart camera or speakers.

Similarly, Microsoft promises better integration of Android and Windows 11 in the next version. For example, you can see which Android apps are using your microphone, location, and more. You may have noticed that Windows 11 allows you to monitor the microphone or location usage of native apps through the taskbar. Android apps will also have the same functionality.

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