Apple launches new lenses at iPhone Challenge, this time for iPhone 13 Pro macro images

Apple is kicking off 2022 with a new Shot on iPhone Challenge. This year, Apple is inviting iPhone 13 Pro and iPhone 13 Pro Max users to share their best iPhone macro photos, and a panel of expert judges from industry and Apple will review global submissions and select 10 winning photos.

Anyone who owns an iPhone 13 Pro or iPhone 13 Pro Max is eligible to enter this Lens on iPhone contest. The competition starts today and runs until February 16, 2022, with the winner to be announced in April. You can enter the contest by sharing your image on Instagram or Twitter using the hashtags #ShotoniPhone and #iPhonemacrochallenge.

If you don't use Instagram or Twitter, Apple says you can also email your submission to shotoniphone@apple.com using the "firstname_lastname_macro_iPhonemodel" file format. The subject line must read: "Shot on iPhone Macro Challenge Submission."

Apple Says:

To celebrate macro photography, Apple welcomes you to share your favorite photos with iPhone 13 Pro and iPhone on Instagram and Twitter using the hashtags #ShotoniPhone and #iPhonemacrochallenge Macro photo taken with 13 Pro Max to participate in the challenge.

Winning photos will be celebrated in galleries on Apple Newsroom, apple.com, Apple Instagram (@apple) and other official Apple accounts. They may also appear in digital advertising campaigns, Apple Store locations, billboards, or public photo exhibits.

Apple has also provided some tips for iPhone 13 Pro and iPhone 13 Pro Max users who wish to enter the contest:

• Make sure to stay close to your subject — you Can be as close as 2 cm (approximately 1 inch).
• Place your main focus near the center of the frame, as this is where the sharpest focus will be when shooting macro on iPhone.
• Tap an area in the viewfinder to set a specific focus point.
• Shoot at 0.5x to capture an ultra-wide field of view, or try shooting at 1x for a tighter framing - iPhone automatically switches cameras as you get closer while maintaining the 1x framing.

Apple also promised that it would compensate the winners for their work and pay licensing fees to the 10 winning photographers to use the photos on Apple marketing channels. Apple says photographers will retain the rights to their images, but by submitting to the contest, they grant Apple a one-year, royalty-free, worldwide, irrevocable, non-exclusive license.

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