ChatGPT staged a "wild surge", how to compete in the AIGC competition?

At the end of the year and the beginning of the year, ChatGPT became popular.

In late November 2022, ChatGPT launched by OpenAI caused quite a stir on the Internet. In just one week, it attracted one million users to try it online, and in two months the number of users exceeded 100 million. It can be said that ChatGPT is the most hyped artificial intelligence application after AI speakers. As a language model that optimizes dialogue, ChatGPT can not only generate, rewrite and summarize text according to commands, but also interact with users and even remember previous words, ask questions based on user input, and write code to explain to users. ​​​​

In addition to the surge in the number of registered users, ChatGPT-related topics have also surged, such as ChatGPT making Apple anxious, 89% of college students in the United States using ChatGPT to do homework, ChatGPT Topics such as being registered as a trademark by multiple parties and being banned from listing ChatGPT as a co-author by many academic journals have frequently been on the hot searches. In particular, technology giants such as Microsoft, Google, and Baidu have entered the field one after another, taking the lead in laying out the AIGC (Artificial Intelligence Technology Generated Content) track, exploring new business models, and opening up broad space for the development of the AI ​​industry.

Standing at an important time when ChatGPT exploded in popularity, the author tried to discuss ChatGPT and AIGC. For example, what is the highly sought-after ChatGPT? What new opportunities can it bring to various industries? What are the admission thresholds for AIGC?

What exactly is ChatGPT?

ChatGPT is an artificial intelligence voice chatbot , launched by OPenAI company on November 30, 2022. ChatGPT can learn autonomously from data, and after training on a large number of data sets, it can produce complex and seemingly intelligent writing capabilities. In the article titled "Five Opportunities that ChatGPT Brings to Research," the author even directly pointed out that people have used ChatGPT and other large-scale language models to write papers and speeches, summarize literature, write computer code, and perform statistical analysis. ​​

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​In fact, ChatGPT will generate natural language responses based on user input, helping to quickly build a chatbot for chat interaction. Therefore, in addition to article writing, ChatGPT can also chat with users and answer some common sense and daily life questions, and can even help users write scenario scripts, write code, etc. With the popularity of ChatGPT, its accuracy has also been questioned. It is reported that as a machine learning model, ChatGPT has a high accuracy within the scope of the training data, but it cannot guarantee that the answer is 100% accurate. The author uses a certain domestic ChatGPT. When I asked about the introduction of the TV series "Hurry Up", ChatGPT did not give an accurate answer, probably because the database was not updated in real time.

At the same time, ChatGPT can also remember earlier conversations and can change the answer direction according to the user's prompts, but occasionally errors will occur, and the real-time nature of the database needs to be considered. For example, the author directly told ChatGPT his name and then asked again, and ChatGPT directly told the author his name. When chatting with ChatGPT, when asked about some serious topics and solutions, ChatGPT's answers were logical and well-chosen. Although he did not put forward any views other than clichés, his clear, intuitive and rapid expression and reaction process were amazing. . ​

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ChatGPT’s interaction is similar to AI voice assistants Xiaodu, Xiaoai, Tmall Elf and Siri. The difference is that ChatGPT can understand complex sentence content during conversations with people, can continuously answer follow-up questions, and shows a certain learning ability. Generally speaking, compared to voice assistants, they have clear positioning, a humble attitude, are more professional in answering certain questions, and pay attention to personal privacy, which can also be understood as high emotional intelligence.

Chat robot track, giants gather together

With the popularity of ChatGPT, technology giants such as Microsoft, Google, and Baidu are also optimistic about the business prospects of AI chat robots, and have Final layout.

Public information shows that Google invested approximately US$300 million in the AI ​​start-up Anthropic and obtained approximately 10% of Anthropic’s shares, which will be used to invest in purchasing a large amount of computing resources from Google’s cloud computing department. Moreover, Sundar Pichai, CEO of Google and its parent company Alpabet, published a blog post announcing that LaMDA-powered Bard will be open to trusted testers. In addition, he also revealed that in March this year, Google’s Generative Language Application Program Port (API) will be opened to enterprises, developers and creators, allowing developers to use Google’s language model to build their own apps. ​​

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It is reported that LaMDA developed by Google is a large-scale language model trained based on billions of words on the Internet. Not only does it benefit from Google's more powerful computing power and R&D team, but Google also has the ability to fine-tune the LaMDA model and chatbot Bard through feedback from millions of users. It can be said that Bard can use Google's huge information base to provide users with accurate and high-quality answers, posing a powerful threat to Microsoft and ChatGPT.

After you sing, I will appear. After Google announced its "experimental conversational artificial intelligence service - Bard", Microsoft released an AI language model product for the public. It is reported that through cooperation with OpenAI, Microsoft has added an advanced AI conversation model to its search engine to support the new versions of Bing and Edge. At the press conference, Microsoft CEO Nadella said: "Artificial intelligence will fundamentally change all types of software, starting with the largest category - search engines. Today, we launched Bing and Edge powered by AI. To help people get more information from search and the web."​

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The new generation of Bing is also reshaped by AI: First, the new Bing is running A new, next-generation OpenAI large-scale language model that is faster, more accurate, and more powerful; secondly, Microsoft develops the Prometheus model—a proprietary approach to using OpenAI models that provides more relevant, timely, and more Targeted results while improving security; again, Microsoft has also applied AI models to the core Bing search ranking engine to make search results more accurate and bring a new user experience.

Faced with competition in the AI ​​field, Baidu is not resting. Recently, Baidu officially announced an artificial intelligence chatbot similar to ChatGPT - Wenxin Yiyan (English name ERNIE Bot). The author believes that given Baidu’s investment and results in the field of artificial intelligence over the years, the company is fully qualified for this technology.

Official public information states that Baidu has a full-stack layout in its four-layer artificial intelligence architecture. Including underlying chips, deep learning frameworks, large models, and top-level search applications. Wen Xinyiyan is located at the model layer. At the same time, Baidu has been deeply involved in the field of artificial intelligence for more than ten years. It has an industrial-level knowledge-enhanced literary model ERNIE, which has cross-modal and cross-language deep semantic understanding and generation capabilities.

Faced with fierce competition, technology giants such as Microsoft, Google, and Baidu have firmly invested in AI, showing the broad development prospects of AI applications. The AI ​​industry is expected to start a new development wave.

ChatGPT-like battle will begin in the search engine field?

AIGC is artificial intelligence content generation, and ChatGPT is a typical text generation AIGC. The success of ChatGPT is also expected to drive the implementation of AIGC in other fields such as images, music, and videos. According to Gartner, generative AI will account for 10% of all generated data by 2025. Gartner has repeatedly listed generative AI as an important technology trend in the future. Moreover, with the launch of ChatGPT’s paid subscription pilot, AIGC’s commercialization process has officially begun. However, due to the current limited degree of industrialization of AIGC, a large number of business scenarios have not yet been successfully realized, and the business model is still in the exploratory stage.

Some experts even believe that AIGC has a clear and stable application prospect in the enterprise market based on its excellent cost reduction and efficiency improvement capabilities, and the business model in the C-end consumer market still needs to be further explored. Search engines are very likely to become a new battleground similar to ChatGPT.

In the field of search engines, with the help of Microsoft, ChatGPT and Bing have come together, and giants such as Google and Baidu that have announced the launch of ChatGPT-like products all have search engine businesses. The unanimous actions of the three giants have aroused everyone's speculation. Will the ChatGPT-like battle officially begin in the search engine field? The author's answer is "very likely".

Microsoft has already started to apply ChatGPT in the search engine field, and the release of the new Bing is a big signal. In the field of search engines, Microsoft has always been unable to beat Google. As the world's most well-known search engine, Google has a huge number of users and many years of search services. No matter how hard Microsoft's Bing works, it only accounts for 3.03% of the global market, ranking second. The introduction of ChatGPT will be a new opportunity for Microsoft to overtake.

However, Google did not want to give Microsoft a chance to release Bard earlier than Microsoft. This tool can use Google's huge information library to provide users with accurate and high-quality answers, forming a strong influence on Microsoft and ChatGPT. threats. Obviously, Baidu will not give up this opportunity. Wen Xinyiyan is very likely to be combined with Baidu search to improve its own search capabilities and accuracy.

The author believes that in addition to competition in the search engine field, ChatGPT-like technologies also need to be implemented quickly. ChatGPT-like technologies that are popular in the industry cannot only rely on consumers' "hot-headedness" to support development, but really need an "entrance" , and the search engine that has received widespread attention naturally carries the implementation of ChatGPT.

Written at the end

The popularity of ChatGPT is a phenomenal application of artificial intelligence on the C-side. Behind it is the continuous progress and development of artificial intelligence technology. OpenAI has seized a new "opportunity" to move generative AI from the B-side to the C-side market, making concepts such as AIGC and ChatGPT a household name, just like the AI ​​that became popular back then and implemented it into AI speakers in home scenes. Of course, the continued popularity of ChatGPT-like technology requires the development of more application scenarios and commercialization.

It is worth mentioning that the popularity of ChatGPT is also a manifestation of the sustainable development of AI. The author believes that the development of artificial intelligence will play an increasingly important role in promoting industrial upgrading and empowering high-quality economic development. big effect.

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