Apple Music is the world's second-largest popular music streaming service after Spotify

Apple Music is the world’s second most popular music streaming service, but it still lags far behind Spotify in its continued quest for streaming dominance.

In the second quarter of 2021, “Apple Music” subscribers accounted for 15% of all streaming service listeners in the global market, lagging far behind Spotify.

Spotify remains the dominant service with more than double the global market share, accounting for 31% of the global market, although this is down slightly from 33% in 2020. Amazon Music and Tencent Music each held 13% market share, and YouTube Music Productions saw global subscription growth of 8%.

Spotify remains the top DSP by market share (31%), but this is down from 33% in Q2 2020 and 34% in Q2 2019. Apple Music is in second place with 15% market share, while Spotify is in second place. In the 12 months to Q2 2021, there is no risk that Spotify will lose its lead anytime soon, but the erosion of its share is steady and sustained. of.

Amazon Music once again outpaced Spotify in growth (25% vs. 20% respectively), but YouTube Music outperformed for the second year in a row, growing more than 50% in 12 months. Second quarter of 2021.

YouTube Music was the only service to increase its global market share during this period, thanks to its popularity with Gen Z and young Millennials.

Google was once a laggard in the space, but the launch of YouTube Music changed its fortunes, growing more than 50% in the 12 months to the second quarter of 2021. YouTube Music is the only Western DSP to increase global market share during this period. YouTube Music particularly resonates with Gen Z and younger Millennials, who should set off alarm bells for Spotify as their core Millennial user base in the West in the 2010s is now starting to age.

Apple continues to enhance its music streaming service in 2021, adding support for spatial audio and lossless audio at no additional cost to subscribers. The company also launched a new subscription plan called Apple Music Voice, which relies entirely on ‌Siri‌ for music playback and user interaction. As of the end of the second quarter of 2021, the global streaming music market grew by 109.5 million (up approximately 26% year-on-year), bringing the total number of users to nearly 524 million listeners.

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