Let international communication be given the 'wings' of artificial intelligence

◎Reporter Fang Linlin Intern reporter Zhong Jianli Zhao Boyuan

Writing robots, intelligent translators, media brains, virtual anchors... Currently, artificial intelligence has been applied All aspects of international communication, and make the production of international communication content increasingly precise and intelligent.

On September 7, the “Artificial Intelligence and International Communication Summit Forum” co-sponsored by China International Publishing Group and Pengcheng Laboratory was held in Beijing. This conference focuses on how to realize the organic integration of new technologies such as artificial intelligence and international communication, further enhance my country's international communication capabilities through technological applications, and promote the construction of a community with a shared future for mankind. At the meeting, guests from the media, education and industry conducted in-depth discussions on relevant topics and put forward many insights.

Optimized combination Artificial intelligence has given rise to new momentum in international communication

International communication capacity building has put forward multi-level demands for new technologies, and artificial intelligence has become an important variable among them.

Du Zhanyuan, Director of China International Publishing Group and President of the Translators Association of China, said in his speech that digital technology innovation has promoted the continuous optimization and combination of international communication production factors, greatly expanded the development space of international communication, and gave birth to international communication. New driving forces, new advantages, and new business formats for high-quality development.

Li Hui'an, deputy president of Science and Technology Daily, also pointed out in his speech: "With the help of digital platforms, Internet of Things technology and data processing capabilities, countries with artificial intelligence technology advantages are forming a strong voice in data, and new transnational Digital platforms are comprehensively reconstructing the international communication landscape and ecology through 'data collection, algorithm drive, and intelligent operation'."

The results continue to be achieved. The media actively explores artificial intelligence application scenarios

According to statistics , in 2021, the global artificial intelligence industry will reach US$361.9 billion, of which China accounts for 404.1 billion yuan. As relevant scientific and technological achievements continue to be implemented, the application scenarios of artificial intelligence have become more abundant.

The Ministry of Science and Technology and other relevant departments have recently released two documents - "Notice on Supporting the Construction of a New Generation of Artificial Intelligence Demonstration Application Scenarios" and "Notice on Accelerating Scenario Innovation to Promote High-Quality Economic Development with High-level Application of Artificial Intelligence" Guidance Opinions" all emphasize the "scenarios" of artificial intelligence application.

"In the process of deep integration and development of technology-supported media, the media, as one of the important application scenarios of the new generation of artificial intelligence, has always explored scenario innovation and demonstration applications with great enthusiasm." Vice President Li Hui'an said .

He also said that the application of intelligent communication technologies such as social robots and algorithm recommendations to the Internet information field has become a force that cannot be ignored and interferes with public opinion. “Relevant research has found that in China-related public opinions on Sino-US trade disputes, the new coronavirus epidemic, the Beijing Winter Olympics, the Russia-Ukraine conflict and other issues, the proportion of information generated by social robots and recommended by algorithms is between 20% and 30%. And it has a certain political tendency. Intelligent communication based on technology will also become a key arena for competition between countries in the future."

Two-way empowerment Artificial intelligence helps precise international communication

Participating experts They all expressed that artificial intelligence plays an important role in assisting the production and distribution of international communication content. Natural language processing combined with deep learning models can improve the efficiency and quality of news information collection, and machine translation and writing can improve content production efficiency. At the same time, through big data and algorithm recommendations, international target audiences can be accurately identified and personalized for different audiences. , accurate content dissemination.

Experts also pointed out that technologies, including artificial intelligence algorithms, can provide important assistance in achieving precise international communication, but they cannot completely replace the role of humans. Human-machine collaboration will help improve the reliability of machine models, thereby improving the efficiency and accuracy of international communication. However, it should be noted that artificial intelligence has also brought new problems to international communication, such as some false information and reports generated through social robots.

Gao Wen, academician of the Chinese Academy of Engineering and director of Pengcheng Laboratory, said that based on major infrastructure such as Pengcheng Cloud Brain, Pengcheng Laboratory will join hands with China International Publishing Group to grasp the integration of digitalization, networking and intelligence. Opportunities for development, with the purpose of "open source, openness, co-construction and sharing", we will aggregate domestic and foreign superior resources, promote the deep integration of artificial intelligence technology and the international communication industry, and help the international communication construction move towards a more intelligent, precise and personalized direction of development and jointly build a global digital media platform.

At the meeting, the Intelligent Translation Laboratory of the Translation Institute of China International Publishing Group was officially unveiled. The laboratory will give full play to its integrated efficiency, aggregate advantageous resources, and provide a platform for cooperation and exchange for experts and scholars in the fields of international communication, technology application, and translation practice at home and abroad.

Pengcheng multi-language translation platform - "Silk Road" was also officially launched at the conference. The platform will provide translation services for different application scenarios through pre-trained large model transfer learning and accurate and reliable data construction. , to support the construction of “One Belt, One Road”.

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