ChatGPT is hot, news says Apple is 're-examining' the development of artificial intelligence

On March 8, according to supply chain media DigiTimes, Apple is planning to “revisit” its artificial intelligence development.

According to reports, growing interest in generative artificial intelligence, catalyzed by ChatGPT, has prompted major companies such as Apple, Meta and Amazon to re-evaluate how the technology is developed. The companies are said to be working to ensure that Microsoft cannot maintain its leadership in artificial intelligence. Apple and Tesla, in particular, are said to be rethinking their AI strategies.

Supply chain sources say this trend will spur the development of next-generation CPUs optimized for artificial intelligence. Apple's Apple Silicon chips' Neural Engine already has a big advantage in native processing in this area, but the company hasn't yet developed the artificial intelligence software to take full advantage of it for content generation.

So far, Apple seems to have little involvement in the race to develop generative AI tools. IT House noted that the company recently held an annual artificial intelligence summit for employees, but the content of the meeting was said to focus on aspects such as health care, privacy, and computer vision, rather than generative artificial intelligence technology.

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