Google’s highest priority project exposed: next-generation AI search, vowing to defeat ChatGPT

At the end of the year and the beginning of the year, technology companies seem to have collectively entered a stage of reflection. Over the past month, Google founders Larry Page, Sergey Brin and company executives have been meeting to discuss new AI chatbots.

##Since OpenAI’s ChatGPT was launched on November 30, Google has been under pressure because the new AI model can It is popular for answering various questions, writing code, and creating creations, and is considered the prototype of the "next generation search engine."

Breakthrough AI technology could be the first real threat to Google’s $100 billion search business in decades. But even though ChatGPT has now begun selling memberships, its test version is still an offline version that is not connected to the Internet. Although the AI ​​can tell you what clothes you should wear for an interview, it cannot push you links to specific products. The large language model is far from the real The practical application seems to be one step away.

Facing potential competition, Google launched a counterattack. Recently, an AI model called "Apprentice Bard" being tested internally by Google was exposed by the media. It is based on LaMDA dialogue technology and can provide question and answer search capabilities.

The project has been running at "code red" priority within Google since December, according to a PowerPoint seen by The New York Times and two unnamed According to people familiar with the matter, Google plans to launch more than 20 new products this year and demonstrate a version of its search engine with chatbot capabilities.

It looks like Google will make big moves in 2023.

According to CNBC, Google is testing a new artificial intelligence chat product, which may be related to its upcoming AI products. Among them, the chatbot named "Apprentice Bard" can implement a function similar to ChatGPT to provide detailed answers. In addition, Google is also trying to use this Q&A format for its search engine.

Apprentice Bard is designed to achieve similar functions to ChatGPT - input questions or prompts and output detailed answers. Compared with ChatGPT, Apprentice Bard has the advantage of being able to provide new information about recent events, while the knowledge held by ChatGPT is only up to 2021 due to the age of the data set.

LaMDA represents a "breakthrough conversation technology" designed to allow people to have natural, open conversations with artificial intelligence on any topic. Pichai has demonstrated its capabilities at the Google I/O conference in recent years.

The design seen by the media is that Google is also testing an alternative search page that can use the Q&A format: The main search page provides potential questions directly below the main search bar. Five different prompts were added, replacing the current "I'm Felling Lucky", and a small chat logo was added to the far right of the search bar.

After the user enters a question, the search results display a gray bubble just below the search bar, providing more human-like answers than typical search results. Directly below it, the page asks several follow-up questions related to the first question. Below that, it displays typical search results, including links and titles.

At present, Google has not clearly stated that Apprentice Bard is a product that benchmarks ChatGPT, and the release time and product name have not been determined. But Google is expected to reveal more about its AI products at its I/O conference in May.

Previously, the New York Times reported that Google planned to release at least 20 artificial intelligence products this year, but it could not determine which of Google’s artificial intelligence products would be open to the public. Jeff Dean, head of Google AI, emphasized that Google must attach great importance to the accuracy of AI algorithms and prevent the spread of misinformation. As a search engine giant, Google must ensure that web searches are accurate and reliable. The current error rate of ChatGPT obviously makes it unable to replace search engines. This is also a key problem that Google wants to solve when integrating chatbots into search engines.

In a joke circulated within Google, a tester asked Apprentice Bard if Google was going to do another round of layoffs. The company said on Friday it would lay off about 12,000 people amid the pandemic and concerns about an economic slowdown. Google CEO Pichai wrote in a letter to employees that the layoffs were intended to "ensure that our people and roles are aligned with the company's highest priorities."

"Based on my database access, it is unlikely that Google will conduct another round of layoffs in 2023," AI wrote in its response. "Layoffs are typically done to reduce costs and structure, but the company is in good financial shape. In fact, Google's revenue grew 34% in 2021, and the company's stock price is up 70% since January 2022."

For Google, which wants to increase revenue and reduce expenditure, the next step in artificial intelligence is crucial. As Pichai recently told Google employees: "We have to seize the huge opportunity that artificial intelligence puts in front of us and make the hard choices."

Before competitors On the other hand, Microsoft announced its third round of investment in OpenAI, the creator of ChatGPT, on January 23. In a multi-billion dollar deal, the software giant plans to integrate generative artificial intelligence technology on its Azure cloud platform. According to some media, Microsoft also plans to release a GPT-4 version of its Bing search engine in the next few weeks, which is expected to be faster and more powerful than the ChatGPT model.

Other companies planning to release AI robot services next month also include Baidu. Baidu CEO Robin Li positions the project as "leading an intergenerational change in search experience." He pointed out internally that related technologies have reached a critical point, and Baidu has greater opportunities in it.

I wonder what answers various technology companies will hand over in the next one or two months?

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