General Motors embraces Microsoft AI and introduces ChatGPT assistant into in-car system

According to reports, General Motors is using the popular ChatGPT developed by OpenAI to develop a new in-car assistant. This new assistive technology can replace the car manual, integrate with the dispatcher, and even understand or predict whether the garage door needs to be opened or the alarm turned off.

Since its launch in November 2022, ChatGPT has become one of the fastest-growing consumer products in history, with as many as 1 users registered in January this year alone. 100 million. Global industry giants have also begun to pivot and refocus on integrating generative AI into their products, including Microsoft's recently released Bing Chat, Salesforce integrating OpenAI technology into its customer relationship management in the form of EinsteinGPT, and various industry sectors. Start-ups are competing to develop products, etc.

Insiders at General Motors said the move to integrate ChatGPT with on-board computers is part of a broader collaboration between the company and Microsoft. While ChatGPT is built by OpenAI, Microsoft has a close relationship with OpenAI, including a $10 billion investment in it and support for its Azure cloud platform.

Since 2021, General Motors has been working with Microsoft to commercialize self-driving cars faster. This includes a partnership with Cruise, GM Holdings' self-driving vehicle unit, and an exclusive cloud deal with Azure.

General Motors Vice President Scott Miller said: "ChatGPT will be used in all areas, including for programming garage door codes, integrating scheduling with calendars, tracking and reporting vehicle maintenance issues, and helping drivers understand their cars."

A spokesperson for the company told the media: "This transformation is not just about a single feature such as the evolution of voice commands, but what customers can expect in their future. The overall performance of the car is stronger and more novel in terms of emerging technologies."

It is said that GM is developing an "automotive-specific layer" that will sit on top of the base model, but it has not been disclosed yet. How it works, what it’s called, and how to deal with the risk of AI-generated disinformation.

There are also many technology companies working to make cars "smarter", including Apple's CarPlay or Google's Android Auto. Cloud computing technology from companies like Microsoft and Google is helping automakers build similar capabilities of their own.

It is reported that General Motors will use Azure to access all OpenAI models, including ChatGPT, GPT-3.5 and the imaging tool DALL-E. Miller said this artificial intelligence assistant will go beyond simple voice commands and be more intelligent than current artificial intelligence tools such as Siri and Google Assistant.

For example, it can provide training based on the manual of a specific vehicle, as well as simple maintenance and repair techniques. The driver can then ask how to replace a tire if it gets a flat, or have it play a generated video or photo with step-by-step instructions on how to update the firmware.

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