IIS sets PHP pseudo-static: achieving URL friendliness and SEO optimization

Many websites attach great importance to URL friendliness and SEO optimization, and pseudo-static is a way to achieve this goal. Pseudo-static (also called URL rewriting) refers to using the server's processing rules to transform the URL into a form that is easier for users to understand and remember, thereby improving user experience and SEO effects. In IIS (Internet Information Services), we can also implement PHP pseudo-static through simple configuration, which brings greater convenience to the optimization of the website.

1. What is pseudo-static

Pseudo-static refers to a page display method that converts dynamic pages of a website into static pages and displays them on the browser. It can convert a URL with parameters like this:

http://www.example.com/article.php?aid=123

into a more friendly static page address:

http://www.example.com/article/123.html

Pseudo-static of mobile site:

http://m.example.com/article /123.htm

This technology can achieve the purpose of SEO optimization and URL friendliness by changing the URL without changing the dynamic page. At present, all major websites are using this technology to better improve the user experience and SEO effect of the website.

2. Install the URL Rewrite module in IIS

The URL Rewrite module is required to implement pseudo-static in IIS, so we need to install this module first. If you have not installed this module, you can install it as follows:

1. Open "Server Manager" and select "Add Roles and Features".
2. In the Add Roles and Features Wizard, select Add Roles and Features.
3. Select the role service of "IIS" and then install the "URL Rewrite" module.
4. After completing the installation, you need to restart IIS for the installation to take effect.

After the installation is complete, we can start configuring pseudo-static.

3. Configure IIS URL Rewrite

1. Open IIS Manager, select the website you want to configure pseudo-static, and then enter "URL Rewrite" and "Add Rules" in sequence.
2. In the pop-up "Add Rule Wizard", select "Start with blank rule", and then select "Request URL".
3. Enter: "^(\w )/(\d ).html$" in the "Match" input box of the enabled layout area. This expression means URLs separated by "/", where "\w" represents English words and "\d" represents numbers.
4. In the "Rewrite" area, enter a path appropriate for your site. For example, if your website requires a pseudo-static link address that should be "http://localhost/article/123.html", then you should enter "/article.php?id={R:2}".
5. To avoid adding the rule multiple times, you can set ignore conditions in the properties of the rule (for example, the rule will only be applied when "index.php" is included in the URL).

After the setup is completed, you can enable the pseudo-static function to make your website more friendly and SEO optimized. Of course, different websites may have different needs, so the rule settings also need to be adjusted based on the actual situation.

4. Summary

Setting PHP pseudo-static through IIS can prevent users from seeing messages similar to "http://xxx.com/page.aspx?PID=143" Dynamic links can instead see more beautiful URLs that meet SEO requirements, thereby improving user experience and attracting more traffic. Although it is a bit troublesome to set up, as long as you follow the above steps, it is not difficult to successfully help your website achieve the goal of pseudo-static.

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