What does Japan's ZOZOTOWN platform do?

Japan’s ZOZOTOWN platform is mainly engaged in: 1. E-commerce related businesses, which provide the purchase of clothing, electrical appliances, daily necessities, groceries and other commodities, and have settled in many Japanese, European and American brands; 2. A website called “WEAR” Fashion clothing community; 3. ZOZOUSED, a second-hand clothing platform.

The operating environment of this tutorial: Windows 7 system, Dell G3 computer.

ZOZOTOWN is an online shopping mall for fashion brand clothing from Japan. It was established in 2004 and is affiliated to Japan STARTTODAY Co., Ltd. The website sells men's, women's and children's clothing from JOURNALSTANDARD, greenlabelrelaxing, HARE and other brands online. The official website supports JCB cards well.

What does the ZOZOTOWN platform do?

ZOZOTOWN is Japan’s largest fashion e-commerce platform. It was founded by Yusaku Maezawa in 1998 and is now owned by Yahoo Japan. ! Japanese subsidiary).

As an e-commerce platform, ZOZOTOWN’s main business is of course e-commerce (e-commerce). In addition to e-commerce, ZOZOTOWN also mainly operates a fashion wearing community called "WEAR" and a second-hand clothing platform ZOZOUSED; later it also launched special websites such as ZOZOSHOES and ZOZOGOLF.

ZOZOTOWN currently not only provides the purchase of clothing, but also provides electrical appliances, daily necessities, groceries and other products, and has settled in many Japanese, European and American brands, including Columbia, IPSA, Vanquish, Beams, etc.

ZOZOTOWN, a well-known Japanese e-commerce platform, officially entered the Chinese mainland market in December 2019 and launched a mobile application called “ZOZO”. However, this application was only recently launched. Just a few days after changing its name to "ZOStation", it is now announcing that it will cease services on June 17.

In a recent announcement, ZOStation stated that “following the withdrawal of Japanese capital from the Chinese market”, although the team “actively and persistently made many efforts and attempts, due to various objective reasons , we have to make overall business adjustments."

Specific arrangements include:

　1. Existing stores, brands and products on the platform will be downloaded one after another;

　2. As of June 16, 2022, users are still You can place orders for shopping on ZOStation, and points and coupons can also be used normally. Starting from June 17, 2022, ZOStation will stop shopping services and close the community, and points and coupons will also become invalid;

　3. For For orders placed before the service is stopped, ZOStation promises to "dedicatedly provide you with battery life and guarantee your after-sales rights."

ZOZOTOWN is Japan’s largest fashion e-commerce platform. It was founded by Yusaku Maezawa in 1998 and is currently a subsidiary of Yahoo! JAPAN. In addition to e-commerce, ZOZOTOWN also mainly operates a fashion community called "WEAR" and a second-hand clothing platform ZOZOUSED. Later, it also launched ZOZOSHOES, ZOZOGOLF and other special category sites. ZOZOTOWN currently not only provides the purchase of clothing, but also provides electrical appliances, daily necessities, groceries and other products, and has stocked many Japanese, European and American brands, including Columbia, IPSA, Vanquish, Beams, etc.

In 2019, ZOZOTOWN announced its entry into the Chinese market and established a wholly-owned subsidiary in China called "Shanghai Zouzao Information Technology Company". In December of the same year, ZOZO was officially launched, focusing on Japanese direct mail experience. Some products also offer services such as free shipping and tax, and the app also includes content on the WEAR platform. During its operation in China, in addition to conducting various promotional activities, ZOZO also collaborated with the well-known voice actor Huazawa Xiangcai to promote it, and even produced Hua Zexiangcai's first Chinese single. Although it is still relatively niche, this platform still has many fans in China - especially young people who are keen on Japanese fashion brands.

But this is not the first time ZOZOTOWN has withdrawn from China. In 2011, ZOZOTOWN entered the Chinese market with the Chinese name of "ZouZouCheng" and opened an official flagship store on Tmall, but only Quit after a year.

ZOZOTOWN’s official website still retains the press release when ZOZO entered China. However, according to ZOStation’s announcement, ZOZOTOWN has divested its capital. The official WeChat public account is also currently displayed as canceled. The new brand is named “Shanghai Huafu” Network Technology Co., Ltd."

ZOStation also registered its own WeChat official account, but until the announcement of the suspension of service, this official account did not publish any content, and even the avatar was not modified.

Originally, ZOZO’s official public account “ZOZO Fashion Platform” was also displayed as “autonomously logged out and stopped using”.

Currently when you visit ZOZOTOWN’s Japanese website, you will see a link at the top to guide overseas buyers to purchase goods through a third-party purchasing platform.

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