What does appstore mean?

AppStore means "Apple App Store" in Chinese. It is an application platform and service software for iPhone, iPod Touch, iPad and Mac. It allows users to browse and download some apps from iTunes Store or Mac App Store. Apps developed with iPhone SDK or Mac.

#The operating environment of this tutorial: IOS15 system, iphone12 mobile phone.

AppStore means "Apple App Store" in Chinese, which is an application platform of Apple.

App Store (part of the iTunes Store) is a service software for iPhone, iPod Touch, iPad and Mac, allowing users to browse and download some content from the iTunes Store or Mac App Store Apps developed for iPhone SDK or Mac.

Users can purchase paid items and free items to download the application directly to iPhone or iPod touch, iPad, or Mac. It includes: games, calendars, translation programs, galleries, and many practical software.

The App Store in Mac is called Mac App Store, which is different from iOS software. The App Store has a large selection of mobile apps, all designed specifically for iPhone by Apple and third-party developers. Apple reviews all content in the App Store for malware prevention.

The significance of the App Store model is to provide third-party software providers with a convenient and efficient software sales platform, and become a platform for third-party software providers to participate in it. Enthusiasm is unprecedentedly high, adapting to the needs of mobile phone users for personalized software, thus making the mobile phone software industry enter a high-speed, healthy development track. It is Apple that has sublimated a business behavior such as the App Store into a model for people to imitate. Business model, Apple's App Store has created a new chapter in the development of the mobile software industry. The App store will undoubtedly become an important milestone in the history of the development of the mobile software industry, and its significance has far exceeded the "iPhone software application store" itself.

App Store is one of the important measures in Apple’s strategic transformation. The App Store iPhone is one of the key paths to increasing Apple’s revenue. The main reason why Apple launched the App Store can be interpreted from two aspects: first, Apple’s overall strategic positioning to transform from a terminal manufacturer to a service provider; second, Apple plans to increase the product premium of the terminal product iPhone through the App Store, thereby achieving The strategic significance of using the iPhone to increase Apple’s revenue.

In the success of the "iPod iTunes" model, Apple sees great potential in the terminal-based content service market. In terms of its overall strategy, it has also begun to transform from a pure consumer electronics manufacturer to a terminal-based comprehensive content service provider. The rapid development of the mobile value-added market has shown greater power than the Internet content service market. If Apple wants to build its own complete digital entertainment content service strategy, it also needs to use a product or product portfolio to enter the mobile value-added market, and the "iPhone App Store" also meets Apple's need to open up market space for content services.

Business Model

• Who: Based on the customer base of "iPhone App Store", complete the extension to the communication terminal market, the main goal Users are still a group of customers who pursue fashion and popularity and have strong demand for entertainment applications such as the Internet.

• What: The App Store is a bridge between developers and users. It is Apple's only channel for downloading applications for iPhone and iPod Touch. By combining with iPhone terminals, on the one hand, it provides users with continuous fixed and mobile Internet content or application services; on the other hand, it provides software developers with a software sales platform.

• #Where: With the launch of the iPhone 3G mobile phone, the App Store has now been sold in more than 70 countries around the world, such as China, the United States, the United Kingdom, France, Germany, Australia, Canada, Japan, Spain and other countries.

• How to achieve: Through the iPhone’s trendy appearance design, powerful function display and innovative application integration, it has strong appeal to the target group. Binding of applications and terminals is achieved through terminal embedding. Have a certain number of loyal user groups.

• How to make money: The App Store obtains revenue through user downloads and payments, which are collected by Apple. Apple then divides the application revenue with application developers on a weekly basis in a ratio of 3:7, that is, Apple receives 30% of the revenue and software developers receive 70% of the revenue.

Industrial chain

The industrial chain of the App Store is simple and clear, involving three entities, namely Apple, developers, and users. Third-party payment companies are also included, but they only serve as charging channels and are not major participants in the industry chain.

The App Store has established a win-win business model for users, developers, and Apple. Their respective roles and responsibilities in the industry chain are as follows: Apple: controls the development and management rights of the App Store and is the main control of the platform. By.

Its main responsibilities include four points: first, providing the platform and development toolkit; second, being responsible for the marketing of the application; third, being responsible for charging and then settling the monthly settlement to the developer. In addition, Apple often discloses some data analysis information to help developers understand users' recent demand points, and provides guiding opinions to guide developers in pricing, adjusting prices, or making apps free. Developer: The uploader of the application software. Its main responsibilities include three points: first, responsible for the development of applications; second, independent operation of its own products or applications on the platform, such as free pricing or independent price adjustment. User: Experiencer of the application. Users only need to register and log in to the App Store and bind a credit card to download the application. The AppStore provides users with more utilities, a good user experience and a convenient purchase process

Development in China

The latest report from market research company Stenvall Skoeld shows , in the second quarter of 2012, Chinese users contributed 18% of downloads to Apple’s App Store, but contributed only 3% to revenue. In comparison, the United States contributed 28% of downloads to the App Store and contributed 42% to revenue.

According to data from Stenvall Skoeld, the Chinese market contributed US$37 million in revenue to the Apple App Store in the second quarter, a year-on-year increase of 105%. Full-year 2012 revenue is expected to grow 98% to $171 million.

Calculated in terms of downloads, China is Apple’s second largest application market. But it is worth noting that the vast majority of iOS apps downloaded by Chinese users are free apps. Every download of an iOS app in the Chinese market contributes approximately US$0.03 in revenue to Apple, which is far lower than the average of US$0.19.

On May 26, 2022, Apple’s official website issued a press release stating that the number of registered developers in Apple Greater China has now exceeded 5 million.

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