What is the relationship between Jingbangda and Jingdong?

Jingdong and Jingbangda are the same company, and Jingbangda is a subsidiary company of Jingdong Group. Jingbangda is mainly responsible for JD.com's warehousing and logistics operations. The distribution adopts standard operating procedures, and all links are shipped, transferred, and delivered at the fastest speed, covering 460 cities and more than 1,700 districts and counties across the country.

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Jingdong and Jingbangda are the same company, and Jingbangda Co., Ltd. is a subsidiary company of Jingdong Group.

Jingbangda Co., Ltd. is mainly responsible for JD.com’s warehousing and logistics operations. Jingbangda distribution adopts standard operating procedures, and all links are shipped, transferred, and delivered at the fastest speed, covering 460 cities and more than 1,700 districts and counties across the country.

Establishment of Jingdong Logistics

However, it is inevitable that it is difficult to control the freight process when cooperating with others. In order to promote the change of consumption patterns and social With the improvement of supply chain efficiency, JD.com, one of the three major e-commerce platforms, chose to develop its own logistics network and founded JD Logistics. Since 2007, JD.com has begun to build its own logistics line. After ten years of careful planning, JD.com was finally officially established in April 2017.

JD Logistics has established a highly collaborative logistics network including a cross-border logistics network and a cold chain logistics network. Its service scope covers almost all regions in the country, including delivery to some towns and villages.

In 2020, 90% of JD’s online retail orders were delivered by JD Logistics, providing merchants with comprehensive and integrated logistics services and strengthening the trust between consumers and the platform. feel.

As of September 21, JD.com has established 1,300 logistics warehouses across the country, with a total area of ​​approximately 23 million square meters. Not only domestically, JD.com has also established international routes in more than 200 countries and regions, nearly a thousand global transportation links, and more than 50 bonded warehouses and overseas warehouses.

JD.com acquires domestic express delivery giant

With the continuous enrichment of service scenarios and the continuous improvement of logistics networks, in order to further improve customer service capabilities, JD.com acquired this year Debon.

In fact, as early as the beginning of the year, in January there was news that JD.com was going to acquire Debon, but Debon's response at that time was "the news is untrue." But the news was soon confirmed. On February 28, Deppon announced a trading suspension for 3-4 days. Ten working days later, Deppon Express officially announced on the evening of March 12th that it had acquired 66.49% of the shares from JD.com, and Deppon Chairman Cui Weixing would withdraw. company, JD.com will send senior management to take over related matters in the future.

According to industry analysis, the equity acquisition will cost more than 10 billion yuan. If this is true, it will become the largest merger and acquisition in the history of the express delivery industry.

Debon was established in 1996 and was listed on the A-share market of the Shanghai Stock Exchange in 2018, becoming the first domestic express delivery company to be listed. At the beginning, Deppon focused on the transportation of large express delivery as its core business. However, as competition in the industry became increasingly fierce, in 2018, Deppon decided to transform into express delivery, but the transformation path was not smooth.

In the past few years, Deppon has not built a complete express delivery terminal service system, so the express delivery business revenue has grown slowly. Before Debon's transformation, SF Express and Three Links and One Express had already occupied most of the market share.

In addition, after the transformation, Debon's original large-scale logistics market has also been snatched away by peers and lost a lot, resulting in Debon's revenue declining continuously in recent years, and its market value has shrunk by more than 60%. . This is also the main reason for attracting corporate acquisitions.

In fact, it is not just JD.com that is interested in Debon. It is said that SF Express and Three Links and One Dadu have negotiated with Debon before, but Debon finally chose JD.com.

The "Jingbangda" pattern has become

Although it has acquired Deppon, Jingdong will continue to maintain the original status of Deppon. With certain brands and independent operations teams, Deppon's strategic plans and operational directions will remain consistent with the original ones. To put it simply, the boss was replaced by JD.com, but Deppon’s internal structure did not change.

In fact, it is not just Deppon. In fact, JD.com has been strengthening its shortcomings in logistics through mergers and acquisitions. On February 25, JD.com subscribed for Dada ordinary shares for US$546 million. The addition of Dada has filled the shortcomings of JD.com’s “last mile” delivery capabilities. So far, Dada, JD Logistics and Debon have formed a solid golden triangle of JD Express.

Before being merged, Debon’s self-operated outlets covered 94.8% of the towns and villages, with more than 30,000 outlets. There are more than 12,000 free transport vehicles, and the self-owned transport capacity accounts for 55.7%. Car lines have always been a pain point for JD.com. With the addition of Debon, JD.com's shortage of car lines has been filled. JD Logistics can be said to be even more powerful.

The reason why JD.com chose to acquire Deppon is largely because Deppon, like JD Logistics, is mainly self-operated and has a closer management model. Subsequent takeovers do not require major changes, and can achieve the effect of 1 1 greater than 2.

What’s interesting is that the legal person of Jingbangda Trading Co., Ltd. registered in 2018 is Chen Yanlei, a management talent trained within the Jingdong system, and later became the head of Jingdong’s logistics department. Some netizens joked about this: Jingbangda (Jingdong, Debon and Dada) was officially formed.

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