What platform is gzh?

gzh refers to the WeChat public account platform, which is a self-media platform launched by Tencent along with WeChat; users can use the public account platform to conduct self-media activities, which is simply to conduct one-to-many media sexual activities. For example, merchants apply for a public WeChat service account and display the merchant’s micro official website, micro membership, micro push, micro payment, micro activity, micro registration, micro sharing, micro business card, etc. through secondary development, which has formed a mainstream online and offline WeChat Interactive marketing methods.

The operating environment of this tutorial: Windows 7 system, Dell G3 computer.

gzh, Internet buzzword, the abbreviation of public account, refers to the WeChat public account platform.

WeChat public platform, referred to as public account, is a self-media platform launched by Tencent along with WeChat. It was once named "official account platform", "media platform", WeChat official account, and finally positioned as a "public platform", which undoubtedly shows us WeChat's greater expectations for the future.

Users can use the public account platform to carry out self-media activities. Simply put, it is to carry out one-to-many media activities. For example, a merchant can apply for a public WeChat service account and display the merchant’s micro official website and micro membership through secondary development. , micro push, micro payment, micro activity, micro registration, micro sharing, micro business card, etc., have formed a mainstream online and offline WeChat interactive marketing method.

#WeChat public platform is mainly aimed at cooperative promotion services launched by celebrities, governments, media, enterprises and other institutions. Here, the brand can be promoted to the online platform through channels. The WeChat public platform was officially launched on August 23, 2012. It was once named "official account platform" and "media platform" to create a better user experience and form a different ecological cycle.

If a user sees some exciting content (such as an article or a song) in your App and wants to forward it to a friend, click "Share to WeChat Friends" and the friend will receive the information through WeChat. , tap to view details.

Differences between different accounts

Service account function

Public platform service account is a public platform A type of account designed to provide services to users.

1. Only 4 group messages can be sent within 1 month (natural month).

2. Messages sent to subscribers (fans) will be displayed in the other party’s chat list, corresponding to the homepage of WeChat.

3. The service account will be in the address book of subscribed users (fans). There is a folder of public accounts in the address book. Click it to view all service accounts.

4. The service account can apply for a customized menu.

Subscription account function

Public platform subscription account is an account type on the public platform and is designed to provide information to users.

1. You can send 1 group message every day (within 24 hours).

2. Messages sent to subscribers (fans) will be displayed in the other party's "Subscription Account" folder. Click twice to open.

3. In the address book of the subscriber (fan), the subscription account will be placed in the subscription account folder.

Note: Subscription accounts applied before WeChat version 4.5 can have a chance to upgrade to a service account. Newly registered WeChat public platform accounts have a selection type for you to choose a subscription account when registering to the fourth step. Or a service account. Once selected, this cannot be changed. It must be confirmed. It is recommended for enterprises to choose a service account, because Tencent will open some advanced interfaces for service accounts in the future, and enterprises can better use the public platform to serve your customers. .

Individual applications can only apply for a subscription number.

Enterprise account function

Public platform enterprise account is a type of account on the public platform, designed to help enterprises, government agencies, schools, hospitals and other institutions and NGOs establish connections with employees, upstream and downstream partners, and internal IT systems, and can effectively simplify management processes, improve information communication and collaboration efficiency, and enhance service and management capabilities for front-line employees.

Purpose of public accounts

WeChat public accounts have a wide range of uses. Governments, media, companies, celebrities, etc. have begun to establish independent WeChat accounts. Public account platform. Promotion and marketing of personal businesses and other cultural activities are carried out on it.

You can bind a private WeChat ID in the settings, use the WeChat public account assistant to send group messages, and check the status of group messages at any time. Using public account platforms to carry out self-media activities is simply to carry out one-to-many media activities. For example, merchants display the merchant’s micro official website, micro membership, micro push, and micro payment through the WeChat member cloud marketing system based on the WeChat public platform. , micro-activities, have formed a mainstream online and offline WeChat interactive marketing method.

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