quora is a Q&A platform similar to Zhihu, and a high-quality knowledge Q&A community. Quora uses machine learning methods to sort high-quality replies so that they are ranked at the top of the answers; followers can UPVOTE the answers. Those with more votes are more likely to be ranked first. Answers that are directly advertised are basically folded or ranked last.
The operating environment of this tutorial: Windows 7 system, Dell G3 computer.
Quora is a foreign Q&A SNS website. It is a high-quality knowledge Q&A community, similar to Zhihu in China. It was founded by former Facebook employees Charlie Cheever and Adam D'Angelo. ) was founded in June 2009. A beta version was launched in December 2009 and subsequently opened to the public on June 21, 2010.
Quora uses machine learning methods to sort high-quality replies and rank them at the top of the answer list. Followers can UPVOTE to vote on answers. Those with more votes are more likely to be ranked first. Answers that are directly advertised are basically folded or ranked last.
If you often encounter problems in your professional field, but there is no suitable way to seek help and get answers, then you can try a question and answer tool: Quora. Quora is a well-known foreign professional Q&A platform with a social nature. It is headquartered in Mountain View, California, and was founded in 2009. You can ask questions on it, invite professionals in related fields to answer questions, or follow other users, groups (Spaces) and their Q&A dynamics that interest you. In fact, Zhihu in China is similar to Quora.
Quora adopted an invitation-only system at the beginning, attracting many celebrities and wise people, such as Craig Newmark (founder of classified information website Craigslist), Mark Zuckerberg (founder of Facebook) and Ashton Kutcher (well-known American actor). Quora has since gradually opened up, and users can log in through Google or Facebook accounts. This is to prevent search engines from indexing the content, but at the same time allows the public to participate. Harjeet Taggar, venture capital partner at startup incubator Y Combinator, said in response to a question on Quora: "I would rather get information from 1,000 high-quality content sources than from more integrated channels. .” Quora’s “yes” feature and the ability to vote to rank answers will help with content quality.
How does Quora integrate the SNS mode into Q&A? Type Quora.com. The simple page makes newcomers a little overwhelmed, but Quora fans are very fascinated by its unique subscription function. Through the subscription function for questions, answers to questions, or the activities of certain people who answer questions, as well as voting and following functions, Quora breaks the previous model of information docking between Q&A websites and truly realizes the docking of information and people. In fact, Quora is a community website where people make friends by asking questions and being interested in the same issues.
Quora is successful across the board. In addition to the above-mentioned reasons for connecting people and information, another important reason is that the website provides high-quality answers. The famous venture capitalist Harjeet Taggar once said in response to a question on Quora: "I would rather get information from 1,000 high-quality content sources than from integrated channels with more sources."
Throughout the site’s history, it’s clear that Adam D’Angelo’s approach was obvious, and the results followed naturally. In the beginning, Quora adopted an invitation-only system, and the scope of invitations was limited to Silicon Valley elites and celebrities. This shows Quora’s positioning of winning by quality. After winning a good reputation in Silicon Valley, Quora was cautious and did not officially launch until January 2010, but it was only available to Twitter and Facebook users. This is an important reason why Quora can always maintain the real-name system. Although domestic Q&A websites have also approved the guise of SNS, the real-name system has become a watershed between Quora and Baidu.
In March 2010, Quora received its first investment from Benchmark Capital. Quora, which was valued at US$86 million before going public, has outperformed competitors, has been listed, and has been valued at US$86 million. Answers, with $62 million, is lagging behind. As a result, Quora and other Q&A websites that have emerged in the past two years, such as Fluther, Sirclet, Hunch, and PeerPong, are all facing the same problem: how to make money from Q&A websites.
First of all, some people in the industry suggest that websites can earn advertising by providing merchant products as prizes by retailers to encourage users to answer questions, and when users follow and share, they can earn relevant fees and promote other businesses of the merchant to earn advertising. fee. Secondly, Quora's real-name system makes it possible for websites to establish user groups with the same interests and hobbies. Based on this, merchants can accurately place advertisements. In addition, some people even predict that if high-quality answers can be provided to some difficult questions, then the questioners will be willing to pay for the answers. For example, the answers provided by the most authoritative oncologist in downtown Los Angeles are valuable.
Leonard Speiser, a former executive at eBay and Yahoo, said: "Before Q&A sites can see good revenue growth, these sites must attract millions or even hundreds of millions of users." The traffic of Q&A websites is far lower than this level. Quora's opening to search engines is based on the consideration of increasing website traffic. However, it also brings another problem. As the number of users increases, the quality of answers decreases. Some users began to complain. Some people even warned: "This startup has passed a certain point, and garbage has begun to pour in." The number of users and quality have become the two weights of Quora, and how to choose has become a problem that Quora will start to solve in the future.
Although the profit model is not yet clear and website quality needs to be more controlled, some people are still optimistic about this model. U.S. market analyst Matt Booth said: "In the long term, this market can be described as a gold mine."
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