What are the three major platforms of Etaoku?

Etaoku refers to the three major video playback platforms: Tencent Video, iQiyi, and Youku. Tencent was nicknamed "Goose" by netizens because of its image of a penguin; iQiyi has a Kiwi TV. The scientific name of the kiwi fruit is kiwi. Netizens nicknamed iQiyi "the goose" from the association of kiwi-kiwi-peach. "Peach"; Youku is simply called "Ku".

The operating environment of this tutorial: Windows 7 system, Dell G3 computer.

Etaoku refers to the three major video playback platforms. They are: Tencent Video, iQiyi, and Youku.

Taohegoe refers to the two video playback platforms iQiyi and Tencent. iQiyi has a Kiwi TV. The scientific name of the kiwi fruit is kiwi fruit. Netizens nicknamed it "peach" from the association of kiwi fruit-kiwi fruit-peach. Tencent's image is a penguin, so it is nicknamed "Goose" by netizens. The abbreviation of Youku is Ku, and "Ku" is homophonic to "pants".

Since then, Tencent, iQiyi, and Youku have often been simplified and jokingly called "goose", "peach", "cool", or "goose" and "peach" on the Internet. "pants".

Tencent Video

Tencent Video is China's leading online video media platform. It has rich high-quality popular content and professional media operation capabilities. It is an aggregator of popular movies, It is a comprehensive video content platform integrating variety entertainment, sports events, news and information, etc., and provides users with high-definition and smooth video entertainment experience through various forms such as PC, mobile and living room products to meet the different experience needs of users.

Tencent Video proposed a new brand concept at the end of 2016 - "Live up to the good times", making a new appearance with a younger and more emotionally resonant positioning. , and revealed a new brand identity. Adhering to the value of "content is king, user-oriented", Tencent Video strives to highlight the differentiated competitive advantages of Youkuaikankan through this brand upgrade, deepen emotional communication with consumers, and continue to create greater value for audiences and advertisers. value.

iQiyi

iQiyi is an online video website founded by Gong Yu on April 22, 2010. It launched "Love" on November 26, 2011. "Qiyi" brand and launched a new logo. Since its establishment, iQiyi has adhered to the company philosophy of "enjoy quality" and taken "user experience" as its mission. Through continuous technological investment and product innovation, it has provided users with a clear, smooth and user-friendly viewing experience.

iQIYI’s brand tone of quality, youth and fashion is deeply rooted in the hearts of the people and has attracted a large number of young user groups around the world. iQiyi has created a rich library of genuine video content covering more than ten types of movies, TV series, variety shows, and animations, and through the continuous promotion of the "iQiyi Produced" strategy, "pure Internet content" has entered a true sense full-category, high-quality era. At the same time, as a video website with a large number of paying users, iQiyi advocates the VIP membership concept of "new light luxury", advocates people's pursuit of high-quality life details, and insists on providing VIP members with exclusive high-quality content and the ultimate audio-visual experience. experience, as well as unique offline membership services.

The smart TV APP "Kiwi" jointly created by Galaxy Internet TV and iQiyi integrates iQiyi's genuine high-definition video content, including theater blockbusters, popular TV series, popular variety shows, passionate animations, etc. Great content.

Youku

Youku is a video platform under Alibaba Culture and Entertainment Group.

Kuxian is one of the core businesses of Alibaba Group’s digital media and entertainment business, and is also an integral part of Alibaba Group’s “Double H (Health and Happiness)” strategy. Youku now supports three major terminals: PC, TV, and mobile. It has multiple content forms including copyright, co-production, self-made, user-generated content (UGC), professionally generated content (PGC), and live broadcast.

Youku always adheres to the content values ​​of "little truth and great justice" (little people, real heroes, big feelings, positive energy), and actively creates a matrix of high-quality online audio-visual programs. In 2019, Youku proposed a new platform proposition of "Don't be extravagant but be efficient, don't be idols but be actors, don't be traffic but be value", and is committed to building a healthy content ecosystem with partners

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