What platform is Zhihu?

Zhihu is an online Q&A community platform and an original content platform. Zhihu was officially launched in January 2011. It has a serious, professional and friendly community atmosphere, unique product mechanism, structured and easy-to-use The high-quality content obtained is a high-quality Q&A community on the Chinese Internet and an original content platform where creators gather.

The operating environment of this tutorial: Windows 10 system, DELL G3 computer.

What platform is Zhihu?

Online Q&A community

Zhihu is a high-quality Q&A community and creators on the Chinese Internet The gathering original content platform was officially launched in January 2011, with the brand mission of "allowing people to better share knowledge, experience and insights, and find their own answers".

Zhihu relies on its serious, professional and friendly community atmosphere, unique product mechanism, and structured and accessible high-quality content to gather the most creative people in the fields of Chinese Internet technology, business, film and television, fashion, and culture. It has become a comprehensive, full-category, key-influential knowledge sharing community and original content platform for creators in many fields, and has established a community-driven content monetization business model.

Zhihu, was selected into the Times Influence·China Business Cases TOP30 on November 8, 2017. On October 21, 2019, Hurun Research Institute released the "2019 Hurun Global Unicorn List", and Zhihu ranked 138th. On June 6, the original "Knowledge Market" business was upgraded to "Zhihu University". In July, Zhihu completed a new round of financing with a financing amount of nearly US$300 million. On August 12, 2019, Zhihu announced the completion of Series F financing, totaling US$434 million.

As of December 2020, the total number of questions on Zhihu has exceeded 44 million, and the total number of answers has exceeded 240 million. In the field of paid content, Zhihu has more than 2.5 million monthly active paying users, more than 3 million total content, and more than 3 billion annual visitors.

Zhihu is based on the Q&A business. After nearly ten years of development, it has become a comprehensive content platform, covering the "Q&A" community, the new member service system "Salt Selected Members", institutional accounts, and hot lists and a series of products and services, and established multiple media forms including graphics, audio, and video.

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There are roughly four functional areas on the Zhihu homepage. On the left side, there is "Latest News", which accounts for about 70% of the home page. It mainly displays the latest questions and answers from the people the user follows. In this section, in addition to viewing the latest questions and answers, users can also participate in activities that interest them through functions such as "Settings", "Follow Questions", "Add Comments", "Share", "Thank You" and "Collection" in the question. For example, using the "Settings" function, users can choose to block topics. Under the issue of concern to the user you are following, you can also add attention to the issue, add comments, etc.

In the upper right section of the homepage, there is information related to user behavior management on Zhihu.com. There are "My Drafts," "My Collections," "All Questions," "Questions I Follow," and "Questions Invited to Me." In the middle of the right side is the off-network invitation function - "Invite friends to join Zhihu". In this section, users can invite their friends to join the Zhihu community via email and Sina Weibo.

In the middle section on the right side of the homepage, we launch the real-time voice question and answer product "Live", Zhihu Bookstore, Zhihu Roundtable, Zhihu Column and paid consultation modules.

In the middle and lower right corner, there are topics that users are concerned about or interested in, or user recommended sections. In terms of topic and user recommendations, Zhihu operators may, on the one hand, summarize information on topics that users pay attention to, and on the other hand, may achieve fairly accurate recommendations and summaries through recording and statistics of relevant user behavior data on the Zhihu network. At the same time, it is particularly worth mentioning that in the "Topic Square" section on the lower right, Zhihu.com presents all topic classification tags, providing users with a good way to obtain information in addition to search and navigation.

Zhihu topic page can be divided into two sections, one is "topic updates" and the other is "frequently visited topics". On the left is "topic updates" information, which takes up about 70% of the page. In this section, users can click to view the questions (presented in chronological order) under the topics they are interested in, and they can also "pin" and "unfollow" the topics they are interested in.

In the lower right corner is the "frequently visited topics" section. In this page, users can learn about the specific information of the topic they are interested in, such as sub-topics, number of followers, and updates.

Zhihu notification page can be divided into four layouts. "All notifications" on the left are information about questions that users pay attention to and answers to other users (presented in chronological order). On the right side, user behavior data summary, "invite friends to join Zhihu", topics and topic recommendation sections, etc. are the same as the homepage introduction, so I won't go into details here.

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