Liangjiu Group Buying is a global supply chain platform. On the sales side, it relies on building private domain traffic to deliver high-quality and low-priced products to consumers in the form of group buying. Liangjiu Group Buying adopts the F2C community group buying model; Liangjiu Group Buying has a large number of cooperative dealers, and behind each cooperative dealer there is a WeChat group of hundreds of people, which has accumulated a huge group of consumer customers, so Liangjiu Group Buying It has a huge consumption pipeline that can directly connect to the source of products.
The operating environment of this tutorial: Windows 7 system, Dell G3 computer.
Liangjiu Group Buying is a global supply chain platform operated by Zhejiang Liangjiu Network Technology Co., Ltd. On the sales side, it relies on building private domain traffic to deliver high-quality and low-priced products to consumers in the form of group buying.
Liangjiu Group Buying adopts the F2C community group buying model;
Liangjiu Group Buying has a large number of cooperative dealers, and there are hundreds of people behind each cooperative dealer. Group WeChat groups have accumulated a huge group of consumer customers, so group buying has a huge consumption channel that can directly connect to the source of products.
Long-term group buying marketing methods with good prices and small profits but quick turnover due to large quantities have gradually changed the concept that cheap goods are not good.
The dividends in the consumption chain are no longer completely monopolized by brands, because consumers can participate in the profit distribution in the commodity circulation process through sharing.
Why can we provide cheap, high-quality products?
Longjiu group buying adopts the F2C community group buying model
1. Hot product strategy; choose hot products; small profits but quick turnover
Longjiu has its own professional marketing team to conduct market research, collect and analyze data, and use objective big data to determine our product selection; products that can sell in large quantities must be positioned or priced. It is down-to-earth and can be found in thousands of households; it is absolutely impossible for high-end Mercedes-Benz to sell more than low-end rolling papers every year. This is the charm of down-to-earth.
2. F2C centralized procurement model
[Factory to consumer directly] Get goods from the source to ensure low price
Now there is overcapacity in China In this era, many factories need very smooth sales channels; as long as you have huge sales orders, many big brands are doing in-depth cooperation with us.
In addition to domestic factories, Liangjiu Platform also has many parts that are global procurement. For example, skin care products and health products from Korea and Japan, latex products and pharmaceuticals and plasters from Thailand, and then, Some health care products from the United States and Germany;
including those from Italy. We have been selling the very popular chicken head stain remover series. It is also a company with more than 300 years of history, and 53% of its sales are in Europe. Households use this brand of cleaning products.
[Supermarket counter price: Aodele Chicken Head Decontamination 55 per bottle; Jiujiu group purchase 59.9 yuan for 3 bottles]
The Liangjiu platform directly connects with factories to ensure the lowest price.
3. Community group buying model; large quantity and good price
The Liangjiu platform adopts the community group buying method, which allows manufacturers to go beyond the original channels. Including its intermediaries and brand owners, there is a new way to reach consumers at a very low cost through social marketing.
Therefore, it greatly reduces the intermediate circulation costs, so that after the circulation costs of products of the same quality are reduced, they can reach consumers at a price completely lower than the original channel.
middle.
4. Self-operated warehousing, relying on large-scale centralized purchasing and stocking; possessing strong bargaining power
For popular products, tens of thousands of dollars can be spent in the warehouse at a time Purchasing goods by parts; having an absolute price advantage over purchasing goods from a single consumer.
The benefits of self-operated warehousing are:
1. It forces the platform to improve its product selection capabilities. Goods are bought first and then sold. If the goods are not cost-effective and the market cannot digest them, then the platform will suffer.
2. Product quality is guaranteed. When the products come back, they must first undergo quality inspection before entering the warehouse to ensure the quality of the goods. Of course, a certain probability of defects caused by manual quality inspection cannot be ruled out, but this probability is low.
3. The delivery speed is guaranteed. All goods are in the warehouse and will be shipped as soon as the group is closed, unless the sales volume of a certain product is greater than the supply volume. In this regard, Jiujiu Group Buying has reduced this probability to less than 1% through data analysis.
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