Qingdao’s group buying platforms include: 1. You, Me, You, targeting family consumption scenarios with the community as the entrance; 2. Kaola Selection, a community group buying project incubated by the fast-moving consumer goods B2B platform "Xin Gaoqiao"; 3. Meituan Selection, a community group buying business under Meituan, adopts a "pre-order and pick up" model; 4. Orange Heart Selection, a community group buying e-commerce platform owned by Didi.
The operating environment of this tutorial: Windows 10 system, Dell G3 computer.
Qingdao’s group buying platform
1. You, me and you
focus on regional penetration and urban coverage, so as to Community is the entrance to target family consumption scenarios, and it is one of the first community group buying teams to receive venture capital investment. At the beginning of 2018, when we entered the era of mini programs, monthly orders once increased by 40%. At the same time, we saved many links in user purchases. SKUs expanded from two or three to twenty or thirty per day - adding more high-margin standard products.
2. Koala Selection
A community group buying project incubated by the fast-moving consumer goods B2B platform "New Gaoqiao". The entrepreneurs have established Happy Hui convenience stores in 2009 and now have 15,000 convenience stores. Store franchise. The categories on the platform include 50% fresh food, 30% novelty (Internet celebrity products), and 20% standard products. It already has nearly 60,000 users, with an average daily transaction volume of 120,000, a total of 1,300 group openings, and has achieved breakeven in a single month. Currently, Kaola Select has nearly 90,000 users.
3. Meituan Selection
Meituan Selection is the community group buying business under Meituan. It adopts the "pre-order and pick up" model to enter the community group buying track and further explore community fresh food retail. business formats to meet differentiated consumer needs and promote the accelerated integration of online and offline fresh food retail.
4. Orange Heart Selection
Orange Heart Selection is a community group buying e-commerce platform owned by Didi. It adopts the "order today, deliver to store and pick up the next day" model, focusing on community residents. Daily needs are met to meet the differentiated needs of different users. Through a complete warehousing and distribution system, it enhances the consumption experience of every ordinary family in a convenient way and comfortable services.
On June 15, 2020, the official WeChat applet of Orange Heart Preferred "Orange Heart Preferred Community E-commerce" was officially launched. It aims to serve the daily life of community residents and provide a faster and more convenient shopping method. It currently covers It offers selected products in all categories including fruits and vegetables, meat, poultry, eggs, milk, rice, noodles, grains and oils, and daily necessities. Orange Heart Preferred adopts the service model of "order today, pick up tomorrow". All goods are ordered today and can be picked up at the pick-up point the next day.
In order to protect product quality and user rights and improve service experience, Chengxin has launched an after-sales service brand - Chengxin Wuyou.
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