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The top five domestic search engines are: 1. Baidu search; 2. Shenma search, which is only a mobile search engine and belongs to the second segment of mobile search engines; 3. Sogou search; 4. 360 search; 5 ,Google search.
The operating environment of this tutorial: windows7 system, 360 Secure Browser 12.2, Dell G3 computer
1, Baidu
Baidu has always occupied the largest share of China’s search engine market. Baidu was an early mover and "copied" many of its leads the way Google did. You can even see this in the layout of the SERP. Although there are some differences in both algorithms and results.
Besides being an early mover, one of the main reasons Baidu dominates the market is their ability to parse and interpret Chinese text more efficiently than other search engines, resulting in higher quality results.
Search engines give higher priority to Chinese websites and index far fewer non-Chinese websites.
Like Google, Baidu doesn't limit itself to search, but offers countless services such as maps, image and video searches, news, a Baidu Encyclopedia with over ten million articles, and even a web browser .
While Baidu has recently made significant progress in terms of transparency, combating link spam, and content quality, many SEOs believe that it is far less sophisticated when it comes to checking for black hat techniques.
2. Shenma
Since Shenma Search is only a mobile search engine, it belongs to the second segment of mobile search engines, with a market share of 15.49%, and there is no PC version. And the search entrance is usually located in UC Browser, so the number of browser installations often determines the number of search engine users.
3. Sogou
#Sogou and Sosou have been merged, but they are also powerful in desktop applications, such as Sogou Explorer (Internet browser) and the very popular Sogou Chinese input method.
Sogou’s algorithm places great emphasis on site authority and original content, as determined by its own “SogouRank” index.
4. 360 Search
has grown from 0% market share in July 2012 to Baidu’s closest competitor, Reaching 13.42% (PC) in one year.
The short version of 360’s meteoric rise in Chinese search is that 360 primarily runs anti-virus software and later created a web browser with the default search engine being Google.cn. Afterwards, they decided to replace the Google search functionality in their app and replace it with their own newly created search engine, taking advantage of their large customer base.
Qihoo 360 has caused quite a stir with its meteoric rise, disrupting nearly all of its competitors and leading to feuding lawsuits.
5. Google China
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