How to promote WeChat mini programs better

Foreword:

The WeChat mini program has the characteristics of cross-platform, wide range, small and fast, which also allows many friends who are engaged in online marketing to apply to register themselves small program. I believe many friends have this question after registering a mini program. How should I promote and attract traffic to let everyone know about my mini program?

Now I will briefly explain to you how to promote mini programs and attract traffic.

1. Keyword promotion and search advertising

WeChat launched the mini program custom keyword promotion function as early as June 3, 2017. Developers only need to enter the backend of the WeChat mini program, click "Promote" and then select "Add Keywords". Enter the search keywords you want to associate with them and submit them for assessment. The keywords that have passed the assessment can be bound after 7 working days. . But having keywords does not mean that they will be searched in the WeChat mini program. WeChat will also affect the search results based on factors such as the service quality of the mini program, the industry it belongs to, the application environment, and the relevance of keywords. First, in order to improve the user experience of mini programs, functional services are the most important key. The second is the name of the mini program. Most people search for the mini program by searching for the name of the mini program, so it is very important to choose a name that is easy to remember and attractive.

2. Promotion of nearby mini programs

Any enterprise with an offline physical store can display its own mini program on the mobile phones of all WeChat users within a five-kilometer radius of its store , users can see it when they open WeChat and search nearby. Through the mini program, they can indirectly purchase the goods or services they want, or navigate to the store they want to go to.

For example, a restaurant has made a small program. When nearby WeChat users want to eat without seeing the restaurant, they open WeChat to check the vicinity, and then see the store and click on it. When I came out I found it was pretty good, so I made a reservation to dine in the restaurant or order food directly.

3. Sharing with WeChat friends, group sharing and promotion in Moments

WeChat mini program supports sharing directly with relatives and friends through WeChat or sharing to WeChat groups and WeChat Moments, when it is ready After creating your own mini program, you can share it directly with relatives and friends or share it in a WeChat group. You can also directly ask relatives and friends to help forward it. Mini programs do not need to be followed like public accounts. Like apps, you need to download them. You can click on the mini program to use it. .

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4. Offline promotion through QR code scanning

"Offline""Promotion "It is to allow more offline customers to obtain this channel by promoting small program codes. To put it simply, it is local promotion." The previous method of local promotion of WeChat QR codes is equally useful for mini program QR codes. For example, you can use WeChat to scan a shared bicycle to unlock it and ride away, or you can use WeChat to scan a restaurant QR code to place an order. We can see that the bike-sharing mini program and the restaurant ordering mini program do not make any publicity to users. It is just that the mini program just solves the needs of customers when they have needs, and they become users of the mini program.

5. Public Account Promotion

Nowadays, the mutual jump function between mini programs and official accounts has been implemented. Enterprises can promote their own mini programs through their existing WeChat official accounts. Promoting to existing customers, whether it is displaying contact relationships or customizing menu settings, embedding small programs in articles when pushing images and texts, and indirectly allowing customers to open the application, are very effective promotion methods.

Related recommendations: Mini Program Development Tutorial

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