What is keyword optimization

Keyword optimization refers to optimizing the word selection and layout of keywords in the website to achieve the effect of optimizing the website ranking, and occupy a favorable position in the ranking of relevant keywords in search engines.

Keyword optimization refers to optimizing the word selection and layout of the keywords in the website to achieve the effect of optimizing the website ranking. Occupy a favorable position in the rankings of relevant keywords in search engines. In foreign countries, SEO is already a relatively mature industry, but in China it is still in its infancy and development stage.

It can be explained from two aspects: narrow sense and broad sense. The website optimization technology in the narrow sense, that is, search engine optimization, is to make the website design suitable for search engine retrieval and meet the search engine ranking indicators, so as to achieve better results in search engine retrieval. Get top rankings and enhance the effectiveness of search engine marketing.

Broad website optimization considers not only search engines, but also fully satisfying user needs, clear website navigation, complete online help, etc. On this basis, website functions and information can be fully utilized Best results. That is to say, based on the corporate website, we can establish good relationships with various factors in the Internet marketing environment such as network service providers (such as search engines, etc.), partners, customers, suppliers, and sellers.

Optimization skills

1. Position layout

The layout of keywords is also very important. Keywords are an article At the core of the article, the importance of keywords is self-evident. If a keyword appears in an important position or adopts an important format, Baidu Spider will give it a higher weight. Therefore, when optimizing the website, pay attention to the position and layout of the keyword. You cannot blindly lay out or add keywords, as this will result in more losses than gains. According to my experience, websites with keywords that appear first in the title tend to have higher rankings than those that appear later.

2. Density

Everyone has different opinions on the density of keywords, and there is no fixed standard so far. Therefore, every webmaster should consider the density of keywords. I’m always a little hesitant. If I add too much, I’m afraid it will be considered cheating by search engines. If I add too little, I’m afraid I won’t be able to achieve keyword optimization. Under normal circumstances, as long as the distribution of keywords is reasonable and natural, there will generally be no problem. Even if it does not meet the above standards, it does not matter, the search engine will also give you a relatively high ranking for this page. .

3. The appearance of

keywords in the web content is also very logical. Use bold and italics to emphasize the keywords once or twice. Will suffice. This will not only attract the attention of viewers, but also gain the attention of search engines. You can also put keywords at the bottom of the web page. Of course, they must be logical, grammatical, and user-friendly.

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