What is the difference between the service account and subscription account of WeChat official account?

The difference between the service account and the subscription account of the WeChat public account: 1. The subscription account can be registered by an individual but cannot be authenticated, while the service account can be registered and must be authenticated; 2. The subscription account cannot be activated by an individual, and the payment function cannot be activated. Once the service account is certified, it has the payment function.

The difference between the service account and the subscription account of the WeChat public account:

1. Differences in operating entities.

The subscription account can be registered by an individual, but it cannot be authenticated, but the basic functions can be used. Service accounts can be registered, but basic functions cannot be used without authentication. Service accounts do not support individual registration.

2. Differences in payment functions.

Individuals with subscription accounts cannot activate the payment function. That is to say, if you want to add a mall, you can go to the product interface, but you cannot pay directly. Once the service account is certified, it has the payment function.

3. Different menu functions.

The subscription account custom menu function is relatively simple. The custom menu function of the service account is more advanced and leaves an interface for developers. You can set it according to your own needs.

4. The number of messages sent is different.

The subscription account can send one message a day, and the service account can only send 4 messages a month.

5. Difference in display position

Subscription accounts are displayed in WeChat’s “Subscription Account” and can only be displayed when the subscription account is opened. The service account floats on the chat interface just like chat.

Extended information:

Classification and difference of WeChat public accounts

WeChat public accounts are divided into subscription accounts and service accounts.

1. Any organization or individual can apply for a subscription account. One message will be sent to the group every day. There will be a customized menu after certification. There is no high-level interface and development mode cannot be used.

2. Select a service account and apply for registration only for enterprises or organizations. After application, a custom menu will be provided. After certification, you can have an advanced interface and send a message to the group every week. You cannot actively add WeChat friends.

Note: Subscription accounts and service accounts are classified in the address book. Users can go to the list of subscription accounts to find the information pushed by the subscription accounts they have followed, but they will not actively remind you of new messages in the list. Users need to see it themselves. Service account and subscription account certification both cost 300 yuan/year.

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