Solve corporate website needs in one fell swoop

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The corporate website outsourcing projects I received were a pitfall, and sometimes they were more difficult to implement than our own products.

When providing website construction services to corporate customers, we usually need to understand their needs. Here is a brief summary of the needs of ordinary corporate websites.

1. General needs

Existing website situation

It can be divided into: existing websites need to be revised, existing websites need to be new, and no websites need to be new. This pair

Existing websites will have some reference value.

Browsing group positioning of corporate website

The first thing that should be there is the positioning of a browsing group. Are they general viewers, potential consumers, company insiders, job seekers, or foreign users. Most corporate websites should be oriented to general consumers, and some that have a foreign trade nature should consider users who use other languages, involving language version issues.

Estimated number of website visitors

Involves the choice of website server.

Website construction purpose (functional positioning)

Includes the following functions: Corporate display and publicity (mainly promoting the company's environment and strength), publishing information (understanding the latest company information through the website), strengthening communication and exchanges with customers (such as product online consultation, sales, complaints, etc.), product display (understand product details through the website), online recruitment (publish recruitment information), online mall (implement e-commerce), business and customer management (online management of salesperson performance and customer information) ), product flow management (manage the purchase and sale inventory of products, etc.), other functions (possible other function positioning).

The above functions can be multiple-selected. Generally, corporate websites are basically positioned for the first five functions.

Post-operation and promotion of website

After the website is built, should you operate it yourself or outsource it to others? What kind of promotion methods will be used after completion, online advertising, Baidu Alliance or SEO, etc. This is an additional requirement that may arise later.

2. Overall needs

Website columns

Function-corresponding columns, the more common columns are as follows Individual : Company profile, corporate culture, corporate news, product display, corporate recruitment, contact information, member center, online appointment, online mall, etc. Some also have customer cases, service projects, etc.

The specific framework is listed according to the column. The above is a simple diagram.

Website layout:

Website layout is pieced together for each column. Generally speaking, the layout of the homepage is the most important, followed by the head logo, navigation, and the bottom that runs through each page. Website columns and website layout are usually completed using prototyping tools such as Axure. .

The above is a simple website homepage layout.

Website backend:

The backend realizes the management of all website content, which should include the management and control of most content. In addition to making the backend according to the general needs, it also needs to make functions according to the detailed needs mentioned below.

The picture above shows a simple background framework. In addition, administrator permissions, website information settings, etc. must also be designed.

Style of the website

Includes the following categories: Lively, refreshing and bright, elegant and comfortable, ordinary and neutral, impactful, everyone's style Vigorous, solid and vigorous, gorgeous and noble.

Not limited to the above categories, you can choose three general descriptions in advance and discuss them in detail during design.

The color tone of the website

Includes the following categories:Cold colors (blue, purple, green, gray, romantic, fresh, concise, etc. Characteristics), warm colors (red, yellow, green, lively, generous, strong visual impact, etc.), simple, elegant, comprehensive (designed by designers according to different types), others.

Not limited to the above categories, you can choose a general description in advance and discuss it in detail during design.

3. Detailed requirements

The detailed requirements are mainly discussed with product designers and customers. Some customers may pay attention to some detailed requirements. The detailed requirements in several aspects are briefly discussed below.

Requirements for information release

1. Information can be displayed in categories, and categories of news information can be deleted, added, and modified.

2. You can query, add, delete, and modify a certain piece of news information according to the information category.

3. News can display pictures and text, and only pictures and compressed format files can be uploaded. News information can be accompanied by other downloaded materials, such as instruction manuals for new products, etc.

4. You can make a certain piece of important information appear at the top of all information, or you can make a certain piece of information appear at the top of a certain category of information.

5. It can display the number of times the viewer has read a certain piece of news information.

6. There is a news information retrieval function, and viewers can query the title or content of a certain news information according to the classification of the information.

7. You can set the automatic release time and automatic expiration date of a certain piece of information, and the system will intelligently publish or cancel the information release according to the preset;

8. Each piece of news information has a title, subtitle, author, and the release time can be automatically added.

Requirements for product display

1. Products can be displayed according to a certain category, and product category information can be deleted, added, and modified.

2. You can query, add, delete, and modify the specific content of a product according to product category.

3. Recommended products can be set up, and the recommended products will automatically be ranked at the top of all products or a specific product category, making it easy for customers to browse.

4. Each product has thumbnails and enlarged images. The product introduction should include text introduction and picture introduction, and pictures and text can be mixed.

5. It can count the number of views of a certain product by customers, and can arrange the products in order or reverse order according to the number of views. It can count the number of times a certain product has been viewed within a period of time, so as to know which product customers are more interested in. interest.

6. With product search function, viewers can quickly find the introduction of a certain product.

Requirements for member management

1. Administrators can perform classified inquiries (date, name), modify and delete member information.

2. Members can maintain their personal registration information by themselves, modify and delete their personal registration information. If they forget their password, they can retrieve it online.

3. You can set membership categories and set different permissions for different members.

4. You can search based on membership conditions, user name, company, permissions, phone number and other information.

5. Company product quotations or other advertising information can be automatically and regularly sent to certain or specific members.

Requirements for leaving messages and feedback

1. The administrator can set whether viewers need to register as website members before they can leave messages.

2. Messages must have an audit function. Viewers posting messages or inquiries must be reviewed by the administrator before they can appear on the website.

3. Administrators can modify, delete, and reply to each message record.

Requirements for online recruitment

1. Recruitment information can be published. The content of the recruitment information should include job title, gender requirements, age requirements, work experience, academic qualifications, etc.

2. Each recruitment information can set an expiration time, and expired recruitment information will automatically disappear.

3. Administrators can search, browse, delete a resume, and send interview notices to qualified job seekers.

Requirements of online shopping malls

1. Can manage shopping for members, with standard shopping cart functions (divided into four states: modify, continue shopping, clear, and settle). The shopping cart can be queried and modified at any step before settlement.

2. The shopping process supports online settlement, and buyers can check the order status (order received, payment received, shipped, delivered to the consignee, etc.) based on the order number.

3. You can set discounted products or recommended products on the homepage, you can set member purchase discounts, you can track and manage order status (modify status, delete orders), and you can check newly added orders and all orders on the day.

4. It can count the sales quantity, shipment quantity and transaction amount of various commodities in a certain period of time, and can support the process of refund or return.

This is the demand analysis of ordinary corporate websites. It is not very detailed, but just generally lists some key points. The actual process is even more complex, requiring people in different positions to share and be responsible for their own tasks in order to clarify and implement the entire requirements.

There are more pitfalls waiting for you on the road ahead.

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