What does the Internet industry value more than traditional industries in terms of the ability to perform in a simple mode?

Compared with traditional industries, the Internet industry values ​​​​the ability to quickly replicate in simple models. The Internet has strong replication capabilities, fast fission, and rapid development.

The difference between the Internet industry and traditional industries

1. Traditional industries Pay attention to user segmentation, and the Internet industry pays attention to user experience

Traditional industries, especially the fast-moving consumer goods industry, have serious problems with product homogeneity, so they will try their best to segment user groups and find their own target customers. Group, through a series of means to strengthen its position in the market.

The Internet industry pays more attention to user experience, and user experience does not require a specific group of people. Therefore, there is no need for Internet companies to conduct detailed segmentation of users. What Internet companies have to do is to continuously optimize the user experience and provide users with more complete services.

2. Traditional companies focus on research on loyal users, while Internet companies focus on research on sensitive users.

Traditional industries can discover them through research on loyal users. common characteristics, and then copy them to similar groups to promote their products, thereby expanding the scale of loyal users.

In the Internet industry, those so-called loyal users may just be lazy and do not want to look for products that can provide them with better services. On the contrary, it is those users who like to experience new things that Internet companies should study. objects because they represent emerging consumer trends and market needs.

3. Traditional industries are more likely to change the positioning of their products based on user needs, while Internet companies are not easy to change.

Traditional industries usually do this before developing products After doing market research, you know your target user group. When in actual operation, there are inconsistencies between target users and existing users, you can respond quickly and change your product positioning to better meet customer needs.

In the Internet industry, many existing users are temporarily active, such as being attracted to experience a product because of an activity. After that, they gradually become rigid and no longer respond to the product. In this case, since Internet companies do not know what the needs of existing users are, even if they want to change their product positioning, they have no way to start. Therefore, Internet companies must grasp the needs of target users from the beginning, and persist in doing so, and do not arbitrarily change their product positioning due to temporary user deviations.

With the advent of the Internet era, development requires that traditional industries must develop together with the Internet. Especially now that online marketing has become the main form of marketing, traditional enterprises have taken a step forward and begun to contact the Internet. The platform for the development of traditional enterprises and the Internet is the enterprise's website. This requires traditional enterprises to first establish a corporate website and find professional website operators to operate and maintain the enterprise's website. Through a combination of online and offline methods, it can seek benefits for the enterprise. A new path to development

Traditional industries usually conduct market research and know their target user groups before developing products. When in actual operation, there are inconsistencies between target users and existing users, you can respond quickly and change your product positioning to better meet customer needs.

In the Internet industry, many existing users are temporarily active, such as being attracted to experience a product because of an activity. After that, they gradually become rigid and no longer respond to the product. In this case, since Internet companies do not know what the needs of existing users are, even if they want to change their product positioning, they have no way to start. Therefore, Internet companies must grasp the needs of target users from the beginning, and persist in doing so, and do not arbitrarily change their product positioning due to temporary user deviations.

With the advent of the Internet era, development requires that traditional industries must develop together with the Internet. Especially now that online marketing has become the main form of marketing, traditional enterprises have taken a step forward and begun to contact the Internet. The platform for the development of traditional enterprises and the Internet is the enterprise's website. This requires traditional enterprises to first establish a corporate website and find professional website operators to operate and maintain the enterprise's website. Through a combination of online and offline methods, it can seek benefits for the enterprise. A new way of development.

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