What is Internet Marketing?

Internet marketing is a management major in colleges and universities. It mainly cultivates people with originality and strong practical ability, and can skillfully use computer networks for marketing and sales management, including the formulation and implementation of basic Internet marketing strategies and marketing websites. Construction, search engine marketing, online advertising, online store operations, customer service, etc.

Internet marketing is a management major in colleges and universities. It mainly cultivates people with originality and strong practical ability, and can skillfully use computer networks for marketing and sales management, including The formulation and implementation of basic online marketing strategies, marketing website construction, search engine marketing, online advertising, online store operations, customer service, etc., high-quality technology that understands technology, marketing, website promotion and operation, and is hands-on and strategic Skilled talents.

Main courses: Computer Basics, Computer Networks and Applications, E-Commerce Basics, E-Commerce Website Construction and Management, Business Foreign Language Basics, Business Finance Basics, Internet Marketing, Courtesy and Etiquette, etc.

Have the ability

1. Have originality and strong practical ability;

2. Be proficient in using computer networks for marketing and sales management Ability;

3. Familiar with the formulation and implementation of basic online marketing strategies;

4. Familiar with online advertising, online store operations and customer service;

5. Understand marketing, Understand website promotion and operation, be hands-on and have strategies;

6. Master the basic methods of marketing website construction and search engine marketing, be able to independently obtain relevant knowledge and information, and have a strong sense of innovation.

Main subjects

Computer network principles, management principles, search engines, and database principles.

Main courses

Computer and network technology, management principles, Western economics, marketing, introduction to e-commerce, Internet marketing, Internet database, SEO and Website optimization, online store operation management, online payment and settlement, online advertising practice, web design and production, online market research and forecasting, etc.

Employment Direction

Graduates from this major can engage in the following jobs:

(1) For various domestic and foreign search engine service providers (such as : Internet marketing support personnel for Baidu, Google, 360, etc.);

(2) Internet marketing personnel and customer service personnel for various domestic online shopping websites (such as Taobao, Taochangzhou, Dangdang, Jingdong Mall, etc.) ;

(3) For website design and maintenance personnel, search engine optimizers, search engine marketers, Internet marketing specialists, and Internet marketing consultants of various enterprises.

(4) Individual entrepreneurs who operate online stores.

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