What does graphic design do?

What is graphic design?

Graphic design uses "visual" as a way of communication and expression, creating and combining symbols, pictures and text in a variety of ways to create visual expressions used to convey ideas or messages. , the work that can be done includes logo design, advertising design, exhibition rack design, business card design, etc.

Graphic design expertise

Graphic design is the expression of the author’s thoughts in the form of pictures. Different basic graphics can be combined into patterns on a plane according to certain rules. You can also create by hand drawing. Mainly within the scope of two-dimensional space, contour lines are used to divide the boundary between the picture and the ground and depict the image. The three-dimensional sense of space expressed in graphic design is not a real three-dimensional space, but only an illusion space formed by the visual guidance of graphics.

Terms

1. Harmony: Understood in a narrow sense, harmonious graphic design is the unity and contrast between the two, which is not boring or disorganized. Understood in a broad sense, when judging the relationship between two or more elements, or parts, the feeling and consciousness that each part gives us is an overall coordinated relationship.

2. Contrast: Also known as contrast, two elements with great contrast in quality or quantity are successfully arranged together to make people feel distinct and strong but also have a sense of unity, making the subject more distinct and the work more active. .

3. Symmetry: Suppose a vertical line is set in the center of a figure and the figure is divided into two equal parts, the left and right parts. The figures in the left and right parts are completely equal. This is a symmetrical figure.

4. Balance: From a physical understanding, it refers to the weight relationship. In graphic design, it refers to the balance based on the distribution and visual judgment of the shape, size, weight, color and material of the image.

5. Proportion: refers to the quantitative relationship between parts and parts, or parts and the whole. Proportion is an important factor in the size of all units in the design, as well as the arrangement and combination of units.

6. Center of gravity: The center point of the picture is the center of gravity of the vision. Changes in the outline of the picture image, the convergence and dispersion of graphics, and the distribution of color or light and shade can all affect the visual center.

7. Rhythm: Rhythm, which has a sense of time, is used in composition design to refer to the sense of movement produced when the same element is repeated continuously.

8. Rhythm: The repetition of simple unit combinations in the plane composition is easy to be monotonous. Regularly changing images or color groups are arranged in numerical and equal ratios to produce a sense of musical melody and become rhythm. .

Elements

1. Conceptual elements. The so-called conceptual elements are those things that do not actually exist and are invisible, but can be felt by people's consciousness. For example, when we see a sharp-angled figure, we feel there is a dot on it, or there is an edge line on the outline of the object. Conceptual elements include: points, lines, and surfaces.

2. Visual elements: If conceptual elements are not reflected in the actual design, it will be meaningless. Conceptual elements are usually embodied through visual elements, including the size, shape, color, etc. of graphics.

3. Relationship elements: How visual elements are organized and arranged on the screen is determined by relationship elements. Including: direction, location, space, center of gravity, etc.

4. Practical elements: refers to the meaning, content, design purpose and function expressed by the design.

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