What does PUGC mean?
PUGC refers to the professional production of content. It is a content production model that combines UGC and PGC. That is, it integrates the advantages of UCG and PGC. It is mainly used to distinguish personal activities. Self-media businesses doing business with companies or organizations.
What are UGC, PGC and PUGC respectively?
PUGC specializes in content production, which is a content production model that combines UGC and PGC; such as Himalaya FM;
UGC user-generated content, such as facebook, Youtube, Youku, flickr;
PGC professionally produces content (no salary for hobbies), such as TV programs, print media and other professional content spread through the Internet; such as Youku’s partner plan, Luoji Thinking, etc.
OGC professionally produces content (with Salary)
Which model is better? Which model is more suitable for content payment?
UGC users have a lot of participation, freely upload and have a lot of content, but the content is mixed; PGC is more professional and the content is guaranteed;
PUGC combines the breadth of UGC and PGC depth, first proposed by Ximalaya, opens up the upstream and downstream. The upstream has professional content from opinion leaders and Internet celebrities, and the downstream has a wide range of users;
UGC has a wide range of user groups, but it is difficult to move from free to paid, and Paid content is difficult to operate;
PGC has been a paid model from the beginning. Users have psychological expectations when entering, but the user group is not large enough. For example, Internet celebrities who share their answers can be popular for a while, but they are easily overwhelmed and cannot be popular for a long time.
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