Why use mini programs

Any product is just a tool. For tools, a good tool should complete the user's purpose with the highest efficiency and then leave as soon as possible. ——Zhang Xiaolong

Compared with APP, which can achieve the same functions and meet the needs of enterprises, and the development cost and operation and promotion cost are lower, why not choose to develop WeChat mini programs?

Compared with APP, the development cost of mini program is lower

Mini program is cross-platform. It is a product based on the user experience of native app that exists in the WeChat environment. Fewer developers are required than native apps.

The development cycle of WeChat mini programs is shorter. The mini program development cycle is generally 1 to 3 months, while the APP development cycle is 3 to 6 months. The cycle is shorter and the cost is lower.

WeChat has opened up the technical development of mini programs to the outside world, which means that all companies or individuals with development qualifications can develop mini programs. If you have no development experience, you can also entrust a professional team like 890 Mini Programs. For development, you only need to do post-operation operations.

Compared with APP, the upgrade and maintenance of mini programs is simpler

In order to facilitate developers to promptly understand the abnormalities in published mini programs, the public platform mini program operation and maintenance center has newly The added "performance monitoring module" can help developers easily monitor the interface status of mini programs, so that developers can solve problems in mini programs in a timely manner.

No matter how complex the function of a WeChat applet is, it is very light for users. Users can communicate seamlessly through simple text, pictures, voice, etc. At the same time, all function upgrades of the mini program can be completed in the background.

Compared to APP, the customer acquisition cost of mini program is lower

Whether it is WeChat mini program or APP, the later promotion and publicity determines the customer acquisition rate. Most users Whether it is worth downloading an APP is judged by the number of downloads, user reviews, advertisements, etc. These data need to be accumulated over a long period of time, advertising requires a large amount of capital investment, and the later effects cannot be controlled.

As a product of WeChat, the mini program itself is one step away from WeChat’s nearly 1 billion active traffic. Tencent officials have obviously made a gesture of support. Next, it depends on how merchants and enterprises use it. In addition, , the huge entrance volume of WeChat mini programs has also greatly reduced its customer acquisition costs.

Compared with APPs, mini programs have a higher retention rate

Ready to use, no need to download. As a major highlight of mini programs, they are not only used in low-frequency applications. Advantages, it also greatly improves the conversion rate of social sharing of mini programs. Users with smartphones come into contact with WeChat almost every day, and contact with WeChat means contact with mini programs.

In addition, everyone’s mobile phone memory is limited. When the memory is insufficient, low-frequency APPs will be deleted. However, WeChat is used frequently on 99% of users’ mobile phones. As a small program in WeChat , as long as you don’t give up, you will definitely have a chance.

It has been nearly a year since the WeChat Mini Program was launched, but there are still many merchants who do not understand Mini Programs and do not know whether they should develop one. After reading this, you may find the answer.

12 benefits brought by mini programs

1. Self-contained promotion

The mini program has its own nearby mini program function to help merchants be promoted within five kilometers. Searched by WeChat users, it solves the current embarrassment of having nowhere to advertise merchants. Stores are ranked based on distance, regardless of brand size. That is to say, the closer the user is to you, the higher you will be ranked.

2. At your fingertips, you can run away after use

A mini program is an application that can be used without downloading and installation, and can reach users at the lowest cost. With the opening of the mini program market, mini programs are expected to become a standard feature for enterprises and merchants in the next two years.

3. Search

WeChat opens mini program keyword search, which increases the chance of corporate merchants being searched. At the same time, the WeChat search page also has a quick entrance to mini programs, which brings more exposure and opening opportunities for commonly used mini programs.

4. Mini Program Code

No matter how small a store is, it has its own brand. A mini program code can be a direct channel for consumers to understand the company’s store. For offline physical stores, , so that the scene promotion open rate is higher.

5. Lower costs

For both types of people, mini programs can greatly reduce operating costs: from development costs to operation and promotion costs, the cost of mini programs is only 10% of that of APPs One, it is a major advantage for both entrepreneurs and traditional businesses.

6. Smoother user experience

Mini programs focus on user experience and online and offline integration, and gradually integrate the functions of WeChat official account and H5 to supplement their shortcomings , essentially replacing and killing instantly.

7. More exposure opportunities

Mini programs have continuously released new capabilities since their launch. For merchants, this is simply good news. They can promote their products through more channels. Mini program to realize promotion transactions of stores and products.

8. User becomes a user

As long as the user has used the mini program, he will become a user of the mini program. The mini program will automatically enter the mini program list in the user's discovery bar. The mini program It achieves the lowest cost to make products appear in users' WeChat.

9. The open rate is higher in WeChat

For the same advertising link, the open rate obtained by inserting external links, reading the original text, end-of-text advertisements and mini program advertising spaces in the public account graphics and text is completely useless. The open rate of the mini program and reading the original text are about 20 times different. .

10. Traffic recall in colleges and universities

WeChat public accounts and H5 can quickly attract fans, but once the event is over, the large number of fans introduced will also die. Mini program links online Merchants can quickly realize user monetization and conversion, which official accounts and H5 cannot do.

11. The perfect combination of public accounts and mini programs

Moments, public accounts and mini programs correspond to social networking, content and services respectively. The sum of these three is exactly the most popular mini program at present. A popular monetization solution - social e-commerce. Moments promotion, official account traffic, and mini program monetization, this is the official account mini program model.

12. Make it possible to accumulate own users

One of the most popular slogans of social e-commerce is to allow merchants to establish their own traffic centers and get rid of the kidnapping of the platform. But in fact, this ambition has never been realized, because the H5 tools used by merchants before have one of the biggest limitations - they cannot return to the site after sharing. But mini programs are completely different. After users click, they will become mini program users, and they will be associated with the merchant even if they do not consume.

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