Four Positionings of WeChat Official Accounts

Four Positionings of WeChat Official Accounts

1. Good points, that is, points that you understand and are interested in;

2. The entry point is to position the crowd to achieve accurate content push to the precise group of people;

3. Traffic point, while finding accurate fans, it can also create the popularity of the platform;

4. Profitability point, that is, giving full play to the marketing value of public accounts.

#So how to make a public account, you need to think about these questions first!

1. Why do users follow you?

2. Fans grow slowly. If there is an opportunity for exposure, can you really convert them into your users?

So how to position a public account from scratch?

First of all, the change of thinking mode:

It is necessary to transform from the thinking mode of "How do I make a public account?" to "What do users think in their minds?"

Whether it is a company or an individual, registering a public account must have its own purpose. Your purpose is your needs, but how should your needs be combined with the needs of users?

What you need to think about at this time is: What do you use this official account for? Post what? How should it be published? How many people are already doing it in the market?

You should consider these issues, instead of just publishing some self-promotional texts or news based on your own needs or the needs of the company.

WeChat public account operators need to realize: Birds of a feather flock together, and people flock together. You may use a certain article or a certain method to attract a lot of new followers at a certain moment. However, from a longer-term perspective, it is difficult for you to satisfy everyone. You can only choose to work hard to satisfy the most suitable WeChat. The target group targeted by the public account.

Recommended tutorials: "PHP Tutorial" "WeChat Development"

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